Few companies in orthodontics have an arc as interesting as Candid's. The brand launched in 2017 as a direct-to-consumer aligner company, repositioned as CandidPro for general dentists, and has now relaunched as Oliv, built specifically for orthodontists.

In this episode of TDO: Live, Dr. Kyle Fagala sits down with Nick Greenfield, the CEO who has been at the center of all of it. Recorded live in Nashville at the Oliv launch event, the conversation walks through the full evolution of the company, what made the direct-to-consumer model untenable, why CandidPro pivoted toward general dentistry, and what finally convinced Nick that orthodontists needed a platform of their own. They also get into the harder questions around trust, long-term commitment to orthodontist-led care, and where the line between dentistry and orthodontics is heading.

It's a rare kind of conversation in our space. A CEO willing to sit down, take the hard questions head-on, and talk openly about what worked, what didn't, and what comes next.