Have you ever wondered how different your life could be in a year if there were no sunk costs to taking a bet on yourself?

One year ago, Lon Stroschein started writing his book. This podcast was recorded in the recording studio in the moments before he started narrating his book, The Trade, for Audible.

This is a conversation with his partner in Normal 40 Publishing, Jeremy Brown. In this podcast, you'll get to hear about the incredible journey of creating and publishing 'The Trade' and experience how it started changing lives before it was committed to paper.

This episode serves as a powerful reminder that we should never underestimate the power we have to change our lives in a single year.

This episode takes a closer look at the power of conversations in transformation and the formation and purpose of a book, and how it came together behind the scenes.

You'll hear about the significance of asking the right questions and discovering the potential of our own voice, and how the mindset of a warrior can be used to create something extraordinary, and how our experiences can either use us or be used to help others.

Finally, you'll be inspired by the journey of taking a pause in life to reflect and make changes.

This episode is all about impacting lives, inspiring change, and making your dreams a reality. Join us for this incredible adventure.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit normal40.substack.com