Craig "The Superhero Maker" Preisendorf is a ketogenic diet expert, fitness trainer, nutritionist for world-class athletes and regular clients, working from his home base at the Human Garage in Venice, California. He is also co-foundered Fitcon, an annual fitness conference and expo that takes place in Salt Lake City, Utah. 

In this episode we discuss the evolution of the fitness industry, and how he has changed his approach over his career. If you are just getting started in the fitness industry or are thinking about it, this is a must-listen episode.