Embark on an enlightening journey with Wes Wilburn, founder of the American Towing Recovery Institute, as we unravel the complexities of towing recovery education and the latest technological advancements. Tune in for an inside look at a cutting-edge electric vehicle training class in Chicago, where innovation meets necessity with the debut of a new electric vehicle lifting kit. Discover the critical role of the EV Clever app, a vital tool for first responders navigating the ever-evolving landscape of electric and alternative fuel vehicles during emergencies. We're not just talking shop; we're setting the pace for industry progress with updates on training sessions that propel towing professionals to the vanguard of their trade.

Celebrate the heart and soul of the towing industry as we share the success story of a family-owned towing business, steered by a veteran on the cusp of his 70th birthday with a lifetime of wisdom to impart. This saga of growth—from a modest two-truck operation to a robust fleet equipped with six rotators—encapsulates the essence of passion, training, and safety that fuels the industry's expansion. Jerry reflects  on the joy found in the labor of towing illustrate how a strong foundation of customer-centric strategies and a genuine love for the work can craft not a job, but a legacy. Witness a family's dedication to excellence, where every challenge is an opportunity to elevate service and safety to new heights.

Concluding our episode, we emphasize the paramount importance of certification and safety within the towing community. As a proponent of professional recognition, I share insights into why tow truck operators deserve the same level of endorsement as other licensed professionals. We'll explore the legal intricacies and specialized training that underscore the necessity for industry-specific qualifications. Join us as we champion the cause for self-regulation and peer acknowledgment, setting the stage for future conversations that will delve deeper into these pivotal themes. Welcome to a space where acknowledgment and advancement go hand in hand, driving the towing and recovery industry forward.