For an artist, a creator, the connection between his creation and the user is everything. Books, movies, and songs can establish a deep relationship with their audiences, and still, perhaps none of them gets close to the link between a gamer with a controller in their hands and a video game. To Jamie King, video games reach this level of connection because they offer users unlimited possibilities to experience and play in a way they can't in real life. 

Jamie King is the VP of Marketing at Solace Lifesciences, Inc, and Former Head of Esports, EVP at Engine Shop. He has a vast and incredible background in the gaming industry; he was Chief Creative Officer at 4MM Games LLC and Co-Founder & Vp of Development at Rockstar Games. 

On this episode, John and Jamie have a fantastic conversation from almost every angle possible of the gaming industry. They talk about how brands and sponsors should approach the industry, the pros and cons of treating gaming and esports as entertainment, and the difference between new and traditional esports marketing strategies. Jamie shares his experiences at Rockstar, how it started, and the process of creating games for adults, the impact Grand Theft Auto has at the beginning, and much more. 

You can connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamieking/

Some resources mentioned:

Twitch Rivals: https://www.twitch.tv/twitchrivals?lang=es

eMLS: https://www.mlssoccer.com/emls/#best-moments-2021-emls-all-star-challenge-presented-by-mcdonald-s

You can support the Leukemia & Lymphoma Society: https://www.lls.org/

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