The esports and gaming space has made its way into mainstream marketing strategies for some of the world’s largest companies. Learn how to navigate this burgeoning ecosystem and how to identify the types of partnerships that will help your brand activate authentically in the space. View the full video interview here.

Felix LaHaye is an internationally recognized digital media entrepreneur having founded the current market leading esports marketing organization, United Esports, as well as the first social influencer marketing company: InstaBrand/Open Influence. LaHaye is an active shareholder and executive in half a dozen digital media and esports organizations – including market leader Talon Esports (Hong Kong), Beastcoast (Peru+NYC), and Kappa-Meltdown esports bars (Paris). LaHaye’s organizations now consist of over 250 employees combined.