Corey Ferengul and Joe Zawadzki are joined by Shane Shevlin, co-founder of Bedrock Platform and a veteran of IPONWeb and the early days of programmatic, to discuss what it looks like to build a next-generation media buying platform from the ground up in the agentic era. Shane walks through Bedrock's core mission — making deal-based trading work more effectively at lower cost — and how a multi-agent system called Pathfinder is creating a compounding intelligence loop that learns from every trader decision. The conversation covers how AI development has collapsed what used to be multi-month builds into days, why sell-side decisioning is reshaping the relationship between buyers and publishers, and how an agent surfacing unexpected auction clearing price data by state actually rewrote Bedrock's own product roadmap. Shane also shares his thinking on YouTube as broadcast-quality inventory, the challenges of entering the US market as a European company, and why the natural language command line may soon make the traditional DSP interface obsolete.