Ian Bell, head of home care research at Euromonitor, explains how the single-use format of laundry detergent, or monodose format, has been on the forefront of laundry technology. In North America, Purex Complete 3-in-1 sheets, which combine detergent, softener, and an antistatic in dryer sheets, are an example of the simplicity that the monodose format offers. With the release of Tide PODS in the US, more monodose options are likely on their way.

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