In this podcast, Marco Aurelio Sisti Associate Professor of Practice in Marketing & Sales at SDA Bocconi, describes the evolution of the sales function as the basis for the omnichannel transformation of B2B.  See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

In this podcast, Marco Aurelio Sisti Associate Professor of Practice in Marketing & Sales at SDA Bocconi, describes the evolution of the sales function as the basis for the omnichannel transformation of B2B. See omnystudio.com/listener for privacy information.

In this podcast, Marco Aurelio Sisti Associate Professor of Practice in Marketing &amp; Sales at SDA Bocconi, describes the evolution of the sales function as the basis for the omnichannel transformation of B2B. &nbsp;See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

The evolution of the sales function in the transformation of B2B

La raccolta di podcast di SDA Bocconi Insight, l&rsquo;hub di contenuti e cultura manageriale di SDA Bocconi School of Management

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La raccolta di podcast di SDA Bocconi Insight, l’hub di contenuti e cultura manageriale di SDA Bocconi School of Management

La raccolta di podcast di SDA Bocconi Insight, l’hub di contenuti e cultura manageriale di SDA Bocconi School of Management

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The evolution of the sales function in the transformation of B2B

The evolution of the sales function in the transformation of B2B