Our guest on this episode of Start With A Win is Tony Giordano. He is an author, speaker, coach, and realtor out of the Los Angeles area. Tony got into real estate at a young age, and he quickly achieved success. During the market collapse of 2008-2009, he lost everything—literally. In October of 2009, he decided to start back at the bottom and reinvent himself as a real estate agent, recognizing that sometimes winners lose games, but they don’t have to stay down. 

He started experimenting with building up his online presence in 2010, and he has never looked back. He says being a digital agent means looking at social media as the “new front door” where you will meet new leads, connect with people, and close deals. Two of the mantras of being a digital agent are “contacts = business” and “virtual = video,” meaning the more contacts you have online, the more business you will attract. If you are going to connect with people, you have to utilize video. You have to practice the habit of getting in front of the camera to create content and correspond with people over text and video. 

Regarding social media itself, Tony believes that you should be where the people are, having a presence on every platform but prioritizing where you spend most of your time and energy. Despite many people getting wrapped up in the technology and every iteration of changes to the algorithm, human interaction of social media never changes. Tony concentrates on connecting with people. He provides the example of being at the dinner table with a couple of people you know and a couple of people you don’t. If one of the people you don’t know says something funny, you don’t ignore them or try not to laugh—you react honestly and make a connection with them in the process. The same should be true on social media. Tony says he uses his tagline “like them, tag them, and add them” regarding interaction with new people on social media. Think of social media as a never-ending networking event, and you will succeed.

Connect with Tony:

https://www.giordano.global/

https://www.risemastery.com/ 

https://www.amazon.com/Social-Agent-New-Era-Networking/dp/1466317272

https://www.amazon.com/social-agent-2-0-update-evolution/dp/1982051833 

https://twitter.com/tony_giordano/media

https://www.facebook.com/GiordanoIntl/

https://www.facebook.com/giordano.global

https://www.instagram.com/tony_giordano/?hl=en

https://www.instagram.com/tonygiordanoteam/?hl=en

https://www.linkedin.com/in/thesocialagent

https://www.youtube.com/c/TonyGiordano/playlists

Connect with Adam:

https://www.startwithawin.com/ 

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/ 

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