In this episode, Jeff and Arwen discuss:
- Building a financial advising firm from the ground up.
- Navigating owning a business through the dot com bust and the great recession.
- Marketing directly to women and other minority groups.
- How LIFE with Arwen can help you as a financial advisor.
Key Takeaways:
- Even if things don’t seem to work out, they may lead you to a bigger thing than you would have ever considered possible.
- Be you. Be authentic. Be honest with who you are and who you want to be.
- Regardless of who you are trying to appeal to, you must speak their language to properly connect with them.
- Having the right tools can help you to succeed on things that seem logical and easy but are not as straightforward as they appear.
"It takes more than designing a pink invitation and sticking some flowers on it to get women to trust you with their financial concerns." — Arwen Becker
About Arwen Becker:
As the second shortest player on a division 1 volleyball team, Arwen Becker learned that hard work and perseverance are more valuable than natural talent. She also learned that preparation could get you through just about anything—including her 1999 cougar attack. Just a few months after that attack, Arwen found herself as a 24-year-old divorced Zoology grad seeking a higher-paying job. That landed her into a newly launched retirement planning firm and a new career in financial planning. For 22 years, she was the co-owner of Becker Retirement Group with her husband Randy, until a national firm acquired it.
After meeting with thousands of women over the years, Arwen has taken a direct focus on changing the way women are financially educated by creating her training organization, LIFE with Arwen. LIFE is an acronym – Leaders Inspiring Female/Financial Empowerment that arms advisors with the proper tools to succeed in their practice, and to bring awareness to this national issue of female financial empowerment. Arwen leads and educates advisors to better understand how women learn differently, how to connect using story, and best practices to thrive in marketing to women.
Arwen speaks nationally, more than 40 times a year, is the author of She Handled It, So Can You!, creator of the YouVersion Women & Money devotional, is the host of the She Handled It! podcast, and is often featured as a guest expert on TD Ameritrade Network, Yahoo Finance, and many others. She is a proud mom to three boys, and a life-long athlete who loves to travel.
Connect with Arwen Becker:
- Speaking:
- Keynote Promo Reel: https://youtu.be/TrLeBPTU7jk
- Speaker Reel: https://www.youtube.com/watch?v=iL9vbUfAxBI&t=10s
- Social:
- YouTube: www.youtube.com/channel/UCoYi4S0Rwf2jMAES_XnOkMA
- Facebook: www.facebook.com/lifewitharwen
- LinkedIn: https://www.linkedin.com/in/arwen-becker-064980138/
- Instagram: https://www.instagram.com/life.with.arwen/
- Twitter: www.twitter.com/lifewitharwen
- TikTok: https://www.tiktok.com/@arwenbecker
- Website: www.lifewitharwen.com
- Podcast: www.lifewitharwen.com/podcast
- Books:
- She Handled It, So Can You! (author) https://www.amazon.com/She-Handled-Can-You-Empowering/dp/173539050X/ref=sr_1_1?dchild=1&keywords=arwen+becker&qid=1620934756&sr=8-1
- Why Didn’t Anyone Tell Me This Shit Before? (contributor) https://www.amazon.com/Didnt-Anybody-Tell-This-Before-ebook/dp/B07RG6WXJC/ref=sr_1_1?crid=3RV6V6QUKSCEA&dchild=1&keywords=why+didn%27t+anyone+tell+me+this+shit+before&qid=1620934820&sprefix=why+didn%27t+anyo%2Caps%2C228&sr=8-1
- YouVersion Devotional: www.bible.com/reading-plans/24729
Connect with Jeffrey Concepcion:
Website: https://www.stratoswealthpartners.com
Contact: https://www.stratoswealthpartners.com/contact
Twitter: https://twitter.com/Stratos_Wealth
Facebook: https://www.facebook.com/stratoswealthpartners
LinkedIn: https://www.linkedin.com/in/jeffconcepcion1/