In this episode of Perspective, Dario Betti speaks with Stephanie Lashley, VP of Messaging at Bandwidth Inc., about the evolving landscape of business messaging in the USA. They discuss the growth of text messaging as a key marketing strategy for businesses, the impact of compliance regulations, and the changing expectations of brands. Stephanie shares insights from her unique career perspective, highlighting the role of AI in enhancing messaging and the importance of collaboration within the industry. They also explore the future of SMS and emerging technologies like RCS, emphasizing the need for a balanced approach between technology and business needs.