Before you spend a dollar on ads, you need the basics locked in. This episode walks through the exact setup every lash or facial artist should have before trying to scale.

We cover how to use your name consistently across platforms, how to build trust with Google Maps, how to use Instagram as your “website,” and how referral programs quietly bring in repeat clients. We also talk about when to automate, when to save money, and how to think about ads without panic.

This is the foundation work most people skip, then wonder why ads don’t work.

What you’ll learn:

• What name to use on business cards, socials, and Google
• How to set up Google Maps when you work from home
• Why Instagram should be your website at the start
• How to connect IG, Facebook, TikTok, YouTube, and Pinterest correctly
• Why logos don’t matter early on
• How referral programs actually drive repeat income
• When to post manually vs pay for automation
• Why Google Ads work well for lash and facial services
• How $10/day ads can pay for themselves fast
• What to fix before launching any campaign

If you want ads to work later, this episode shows you what needs to be done first.

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