Welcome to another episode of Thriving Business podcast, real stories and innovative insights to help you grow a business that truly thrives.

Today, Kate and Sam share an open, thoughtful, and at times surprising conversation about the rapid evolution of AI — how they’re using it today, how it’s impacting their decision-making, and where it’s all heading next.

They also take a deep and personal dive into the field of Human Design and how it's helping them both rethink how they structure their work, energy, and business offerings.

Highlights:

• Real AI in Practice: Kate shares an example of how AI helped cut hours of analysis down to seconds when choosing between job candidates using Harrison Assessments — another example of significant time savings and efficiency.
  
  
• Gut Feelings vs Pattern Recognition: A fascinating and candid discussion on what our intuition actually is — and whether our “gut” is just our brains quietly recognising patterns we can’t consciously process, but which AI can recognise instantly.
  
  
• Human Design in Business: Sam introduces Human Design and how it’s offering deeper insight than traditional personality tests. They explore how knowing your type can help you realign your business model to match how you actually like to work.
  
  
• Finding Business Alignment: Kate reflects on how misalignment in her work left her uninspired, and how Human Design reminded her to structure her offers around deep work, spaciousness, and collaborative group settings.
  
  
• Agentic AI Is Here: Sam explains the next wave of AI — agentic AI — and how it's fundamentally different from the AI tools we’re used to. These new AI agents can actually take action on your behalf (think booking flights, answering emails, or running parts of your business). Exciting? Definitely. A little terrifying? Also yes.
  
  
• Ethics, Trust, and the Future of AI: The conversation gets real about what it means to give AI more responsibility in our lives — from inbox management to robotic surgeries. Where do we draw the line? And are we really ready for what’s coming?

Tools & Resources Mentioned:

• Claude.ai, ChatGPT, Gemini (generative AI tools)
• Harrison Assessments
• Free Human Design Chart - [hint, copy and past your results into ChatGPT or Claude.ai and ask it to interpret the results and what they mean for you and your business model]
• Human Design types: Manifestors, Generators, Manifesting Generators, Projectors, Reflectors

This episode blends tech, intuition, and personal reflection in a way that feels fresh, relevant, and deeply human. Whether you’re AI-curious or totally overwhelmed by it, there’s something here for you.

Connect with the Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: [email protected]

Sam Morris | Digital Systers

Website: https://www.digitalsysters.com/

Instagram: sammorris.businesscoach

Thanks for listening!

If you enjoyed this conversation, please follow, rate, or share the podcast with someone who’d love to hear it. Until next time, keep growing, keep aligning, and keep thriving.