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Igor Bereslavski, Director of Growth at SuperSonic (IronSource's gaming studio), shares his experience in the world of hyper-casual gaming, including some great tips for mobile gaming developers. How do you find the next big hit? Why is going viral more important than media? What is the K-factor? When is a game ready for launch?
Host: Lior Goldin, Data & Measurement Specialist @ Google.
Igor Bereslavski, Director of Growth at SuperSonic (IronSource's gaming studio), shares his experience in the world of hyper-casual gaming, including some great tips for mobile gaming developers. How do you find the next big hit? Why is going viral more important than media? What is the K-factor? When is a game ready for launch?
Host: Lior Goldin, Data & Measurement Specialist @ Google.