Jo Stapleton and John Canniffe discuss strategies for business owners to understand and improve their company's value for a future exit, emphasizing the importance of measuring current value and setting a target trajectory. They outline key value drivers including revenue growth, cost efficiency, and the EBITDA multiple, along with qualitative factors like clean financials and consistent performance. Jo Stapleton introduces the Exit Engine podcast and their resources, such as the total exit value calculator and webinars, to aid business owners in this process of planning their exit. And don't throw away those old baseball cards!