Hermoz Parsa proves that moving forward is the only option. Hosts Shana Ayabe and Kisha Imani Cameron sit down with the CEO of 1.0.1 Vodka, an entrepreneur who survived third-degree burns on 70% of his body, two months in a coma, and the complete collapse of everything he'd worked for when his distillery caught fire. A distillery he built in his 20’s landing deals with Ralph's and Walmart, to a freak accident involving 190-proof alcohol and a single spark that changed everything, Hermoz unpacks his journey of radical resilience — how he put himself out while on fire using a five-gallon water cooler, endured 23 surgeries and four months in the hospital, and woke up to discover his business had completely fallen apart while he fought for his life.
Hermoz reveals the brutal reality of recovery — from being mummified in bandages and unable to speak, to having skin grafted from his legs and back to cover open wounds, to the emotional toll of missing his seven-month-old daughter's first steps while battling infections with 105-degree fevers. He shares raw truths about the million-dollar medical bills, the isolation of pandemic-era hospital restrictions, the moment his daughter didn't recognize him when he finally came home, and why his wife became his lifeline through the darkest period of his life. Plus, the devastating realization that buyers and distributors moved on without him, the year-long struggle to rebuild relationships and get back into stores, and how a chance encounter at a wine night led to a Dancing with the Stars sponsorship that reignited his brand.
Whether you're navigating business failure, rebuilding after tragedy, or trying to find the strength to keep moving forward when everything feels impossible, this episode offers battle-tested wisdom from someone who literally rose from the ashes. Hermoz breaks down why happiness is the only definition of success that matters, how his daughter became his reason to fight, why moving forward every single day is the only way to survive, and how the simple joy of playing with your kids can remind you what life is really about. From burnt ships and no way back, to skin grafts and lucid dreams, to vodka made with sugar cane and zero additives — this is a story about survival, persistence, and the power of refusing to stay in a dried-out place that has no meaning anymore.
Hosts: Shana Ayabe x Kisha Imani Cameron
Guest: Hermoz Parsa | CEO, 1.0.1 Vodka | Entrepreneur & Distillery Founder
IG:
https://www.instagram.com/101vodka_/
https://www.instagram.com/hermozparsa/
Produced by: Grace Media Digital
The Exit Interview | On-Air — Real conversations. Rising from the ashes.
Chapters
- 00:00:00 Introduction
- 00:01:25 From Iran to the American Dream: Building a Distillery
- 00:11:15 The Accident: Surviving Third-Degree Burns
- 00:18:05 Two Months in a Coma: The Hospital Journey
- 00:23:28 The Long Road to Recovery: Pain, Skin Grafts, and Persistence
- 00:27:50 Losing Everything: When the Business Collapsed
- 00:33:17 The Comeback: Dancing with the Stars and Finding New Doors
- 00:35:48 101 Vodka: The Story Behind the Bottle
- 00:46:05 Redefining Success: Happiness, Fatherhood, and Moving Forward
- 00:48:55 Life Lessons: Keep Moving Forward No Matter What