In this episode, Heather Dick chats with holistic business strategist Tracey Jasmine about mindset, strategy, and building a sustainable business. Tracey shares her journey from wedding photographer to business coach, emphasizing the importance of integrating mindset with strategy for long-term success. She discusses how to identify and address limiting beliefs, the necessity of a strong support system, and the significance of self-care for entrepreneurs. 

• Mindset is the foundation for building a successful business, influencing actions and perceptions. A strong mindset involves building confidence, belief in oneself, and self-trust.
• Strategic approaches combined with an understanding of branding, marketing, and finances are essential for guiding business decisions and growth.
• A sustainable business prioritizes the well-being of the owner, integrates personal values, and allows for time freedom.
• Expanding one's mindset is a prerequisite for successful implementation of strategy. Mindset influences the ability to take strategic actions and achieve goals.
• Overcoming limiting beliefs and reprogramming negative thought patterns is critical for achieving desired outcomes in business and life.

Connect with Tracey Jazmin:

Website: https://traceyjazmin.com/

Instagram: https://www.instagram.com/tracey.jazmin

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca

Follow Blush on Instagram: @blushartistrymua

Don't Forget to Subscribe & Review!

Follow the podcast so you never miss an episode.

Leave a review, it seriously helps!

Share this episode with a friend who needs social media clarity.

Check out our giveaways details are always in the show notes & on Instagram!

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick 

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Expansion Code, Heather shares insights on aligning your business strategy with your personal values for sustainable growth. Discover how to reconnect with your inner GPS, prioritize your nervous system, and build a business that supports your life, not steals from it.

In this episode:

• Learn to align your business with your true self.
• Discover how to avoid burnout and reconnect with your values.
• Build a sustainable strategy that supports your well-being.
• Gain insights on scaling your business without sacrificing your life.

Growth Hack Highlight

"Your alignment is not your luxury. It's the strategy." — Heather Dick

Want the Full Conversation?

Don’t miss Wednesday’s full episode with Tracey Jazmin, where we go deep into:

• Combining mindset work (rooted in neuroscience and psychology) with strategic action is crucial for sustainable success.
• Redefine balance as ever-evolving and avoid hustle culture by prioritizing intuition, self-care, and time for creativity.
• Build a strong support system and treat yourself as the most important asset of your business.
• Listening to your intuition and creating space for it to guide your decisions leads to faster timelines and more aligned outcomes.

This episode is packed with powerful truths and practical tips you can actually use—don’t miss it.

This Episode is Brought to You by Blush Artistry

Canada’s beauty & wellness destination for elevated self-care.

Hair, nails, medispa, tattoo & more — all under one blush-colored roof.

Find your next appointment or service at https://blushartistry.ca/

Work with Heather

Ready to turn your burnout into leadership?

Explore Heather’s consulting offers, get free resources, and learn more at https://www.theexpansioncode.ca/

Connect on Instagram:

https://instagram.com/iamheatherdick

https://instagram.com/theexpansioncode

Want Free Stuff?

We're always running exclusive giveaways with our guests!

Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts.

Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand—together.

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

This episode focuses on marketing and branding strategies for businesses. In this new episode of The Expansion Code, Heather interviews Jodie who believes traditional marketing like billboards can be effective for location-specific businesses if they complement a digital strategy. Repetition is key, with the need for consumers to see something approximately 28 times before it resonates.

• General strategies, traditional marketing (print, billboards), digital marketing, marketing platforms, repetition in marketing, email marketing.
• Brand foundations, visual communication of brand, brand colors, brand messaging.
• Scaling a business, business strategy for different types of businesses (brick and mortar vs. knowledge-based), building relationships with customers, differentiating your business.
• Print ads, TV advertising, PR vs. advertising.

Connect with Jodie Brown:

Instagram: https://www.instagram.com/itsjodiebrown/ 

Podcast: The Visionary Rising

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: http://www.blush-artistry.ca

Follow Blush on Instagram: @blushartistrymua

Don't Forget to Subscribe & Review!

Follow the podcast so you never miss an episode.

Leave a review, it seriously helps!

Share this episode with a friend who needs social media clarity.

Check out our giveaways details are always in the show notes & on Instagram!

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick 

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Heather shares strategies on marketing, leadership, and mindset. This Quick and Dirty Growth Hack episode emphasizes that strong branding is essential for converting leads, providing actionable tips to align your brand with your values and audience, paving the way for business expansion.

• Discover why your marketing might be failing and how branding can fix it.
• Learn to align your brand with your values for better customer connection.
• Get insights on choosing the right marketing platforms for your business type.
• Understand the power of repetition in marketing and why it works.
• Rethink your online presence to build a brand that attracts the right audience.

Growth Hack Highlight

"If your marketing isn't converting, you don't have a marketing problem, you have a branding problem." — Jodie Brown

Want the Full Conversation?

Don’t miss Wednesday’s full episode with Jodie Brown, where we go deep into:

• Evaluating the effectiveness of traditional marketing (print, billboards) in today's digital landscape.
• The necessity of using more than one marketing platform, including social media, review platforms, and email lists.
• Establishing clear brand foundations before focusing on visual elements like colors and fonts.
• The value of repeating marketing messages and content to resonate with the audience.

This episode is packed with powerful truths and practical tips you can actually use—don’t miss it.

This Episode is Brought to You by Blush Artistry

Canada’s beauty & wellness destination for elevated self-care.

Hair, nails, medispa, tattoo & more — all under one blush-colored roof.

Find your next appointment or service at https://blushartistry.ca/

Work with Heather

Ready to turn your burnout into leadership?

Explore Heather’s consulting offers, get free resources, and learn more at https://www.theexpansioncode.ca/

Connect on Instagram:

https://instagram.com/iamheatherdick

https://instagram.com/theexpansioncode

Want Free Stuff?

We're always running exclusive giveaways with our guests!

Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts.

Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand—together.

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Heather interviews Alexa and Justine in this new episode of The Expansion Code, from Virago Social Co, a marketing agency, to debunk social media myths and provide actionable advice for business growth. They discuss the overemphasis on follower count versus engaged community, highlighting the importance of quality content and genuine engagement. They emphasize email marketing as a crucial, owned resource and share creative ways to build an email list.

• Debunking common misconceptions about social media marketing.
• The importance of having an engaged community versus a large, inactive following.
• Strategies for increasing engagement through comments, shares, and saves.
• Building an email list and its importance compared to social media followers.
• Offering valuable freebies or discounts to entice sign-ups.

Connect with Alexa and Justine:

Website: https://viragosocialco.ca/ 

Instagram: https://www.instagram.com/viragosocialco/

How to Connect with Heather:

Follow Heather on Instagram: https://www.instagram.com/iamheatherdick/

Follow The Expansion Code Podcast: https://www.instagram.com/theexpansioncode/

Website & Resources: https://www.theexpansioncode.ca/

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: http://www.blush-artistry.ca

Follow Blush on Instagram: https://www.instagram.com/blushartistrymua/

Don't Forget to Subscribe & Review!

Follow the podcast so you never miss an episode.

Leave a review, it seriously helps!

Share this episode with a friend who needs social media clarity.

Check out our giveaways details are always in the show notes & on Instagram!

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Stop wasting time on Instagram and start seeing real growth for your beauty business by creating content that connects with your audience's desires, shows off your personality, and makes it easy for them to book.

In this episode:

• Discover content systems that actually work.
• Learn how to create marketing momentum, even when you're solo or slammed.
• Find out which platforms are worth your time and energy.

Growth Hack Highlight

"You don't need more followers. You need more connection." — Heather Dick

Want the Full Conversation?

Don’t miss Wednesday’s full episode with Alexa and Justine, where we go deep into:

• Strategies for refreshing a business's image
• The importance of a highly engaged community
• Building and utilizing an email list as a powerful tool for direct communication and repeat business.
• Creating valuable content that speaks directly to the target audience

This episode is packed with powerful truths and practical tips you can actually use—don’t miss it.

This Episode is Brought to You by Blush Artistry

Canada’s beauty & wellness destination for elevated self-care.

Hair, nails, medispa, tattoo & more — all under one blush-colored roof.

Find your next appointment or service at https://blushartistry.ca/

Work with Heather

Ready to turn your burnout into leadership?

Explore Heather’s consulting offers, get free resources, and learn more at https://www.theexpansioncode.ca/

Connect on Instagram:

https://instagram.com/iamheatherdick

https://instagram.com/theexpansioncode

Want Free Stuff?

We're always running exclusive giveaways with our guests!

Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts.

Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand—together.

Catch our full episodes on YouTube:

https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Expansion Code, Heather Dick interviews Christina Kirkey about the realities of salon expansion, including build-out costs, financial challenges, and industry competition. Christina shares her experiences with restructuring pricing, managing debt, and maintaining brand identity while growing her business.

• Financial and logistical complexities of constructing or renovating a salon space.
• Strategies for managing money effectively, including debt, pricing, and cash flow, to ensure business sustainability.
• How to lead a team effectively, foster a positive culture, and handle the challenges of managing employees.
• Strategic decisions related to marketing, branding, and creating a memorable client experience to gain a competitive edge.
• The emotional toll of business ownership, including stress, risk-taking, and the need for work-life balance.

Connect with Christina Kirkey:

Instagram: https://www.instagram.com/ps.christinak/

Salon’s Instagram: https://www.instagram.com/pinupstudio_nc/

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca

Follow Blush on Instagram: @blushartistrymua

Don't Forget to Subscribe & Review!

Follow the podcast so you never miss an episode.

Leave a review, it seriously helps!

Share this episode with a friend who needs social media clarity.

Check out our giveaways details are always in the show notes & on Instagram!

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Ever dreamed of opening your own salon? Christina Kirkey from Pinnup Studio shares the raw truth behind the dream, revealing how she tackled massive build-out costs and monthly payments – plus, she spills the beans on a pink toilet situation you won't believe!

In this episode:

• Discover how calculating your real cost per hour dictates your salon's success.
• Learn how tiered pricing can be a game-changing salon saver.
• Find out what Christina would do differently when it comes to commercial leasing.
• Uncover the difference between profitability and just being busy.

Growth Hack Highlight

“If you're ready to stop running yourself into the ground and actually do your business like a damn CEO, this one's for you." — Heather Dick

Want the Full Conversation?

Don’t miss Wednesday’s full episode with Christina Kirkey, where we go deep into:

• Costs, permits, and unexpected challenges.
• Debt management, pricing strategies, and cash flow.
• Hiring, turnover, and community dynamics.
• Creating a unique and valuable salon visit.

This episode is packed with powerful truths and practical tips you can actually use—don’t miss it.

This Episode is Brought to You by Blush Artistry

Canada’s beauty & wellness destination for elevated self-care.

Hair, nails, medispa, tattoo & more — all under one blush-colored roof.

Find your next appointment or service at https://blushartistry.ca/ 

Work with Heather

Ready to turn your burnout into leadership?

Explore Heather’s consulting offers, get free resources, and learn more at https://www.theexpansioncode.ca/ 

Connect on Instagram:

https://instagram.com/iamheatherdick 

https://instagram.com/theexpansioncode 

Want Free Stuff?

We're always running exclusive giveaways with our guests!

Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts.

Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand—together.

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick 

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Expansion Code, Heather Dick interviews Hailey Piper, a fractional CFO with a passion for spreadsheets and helping small businesses understand their finances. Hailey explains what a fractional CFO does, bridging the gap between business owners and their financials, and offers services on a monthly, quarterly, or annual basis.

• Role, benefits for small businesses, cost-effectiveness of a Fractional CEO
• Addressing business owners' fear and uncertainty about money
• Proactive tax estimates and avoiding surprises
• Understanding seasonality, revenue flow, and expenses
• Clarifying the difference between income and actual earnings
• Understanding cash flow statements and the disconnect between profit and cash

Connect with Hailey Piper:

Instagram: https://www.instagram.com/hermoneyfinancial/

Tiktok: https://www.tiktok.com/@hermoneyfinancial

Email: [email protected] for direct contact

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artistry your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca

Follow Blush on Instagram: @blushartistrymua

Don't Forget to Subscribe & Review!

Follow the podcast so you never miss an episode.

Leave a review it seriously helps!

Share this episode with a friend who needs social media clarity.

Check out our giveaways details are always in the show notes & on Instagram!

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Tune in on Wednesday to learn how to ditch the "figure it out later" mindset, avoid financial surprises, and build a solid business foundation with clear, actionable financial insights. Are you feeling broke despite being profitable? Find out why!

In this episode:

• The real difference between profit and cash flow.
• How to stop being surprised at tax time.
• A simple way to check if your prices are covering costs.
• The key KPIs to track for sustainable growth.
• Why "I'll figure it out later" is the most expensive mindset.

Growth Hack Highlight

"If you're avoiding your finances, it doesn't mean you're bad at business... It just means that you're ready for better support and a simpler way to see the truth in your numbers." — Heather Dick

Want the Full Conversation?

Don’t miss Wednesday’s full episode with Hailey Piper, where we go deep into:

• Hailey explains what a fractional CFO does, bridging the gap between business owners and their finances, offering clarity and perspective.
• Define KPIs as key performance indicators and highlights the importance of gross profit margin and AR turnover
• Using historical data to forecast and plan for business changes
• Discuss differences between revenue, profit, and cash flow

This episode is packed with powerful truths and practical tips you can actually use—don’t miss it.

This Episode is Brought to You by Blush Artistry

Canada’s beauty & wellness destination for elevated self-care.

Hair, nails, medispa, tattoo & more — all under one blush-colored roof.

Find your next appointment or service at https://blushartistry.ca/

Work with Heather

Ready to turn your burnout into leadership?

Explore Heather’s consulting offers, get free resources, and learn more at https://www.theexpansioncode.ca/

Connect on Instagram:

https://instagram.com/iamheatherdick

https://instagram.com/theexpansioncode

Want Free Stuff?

We're always running exclusive giveaways with our guests!

Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts.

Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand—together.

Catch our full episodes on YouTube:

https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.