The Experiential Way

🎧 This week in Industry News, we discussed experiential activations at SXSW 🙌🏾. In our let’s talk about it segment, we topped off our discussion on what experiential marketing really is — details that you’ll want to write down. 🗒 We closed it out with our #Branperience with Nike’s Running App: NRC (Nike Run Club) 🏃🏾‍♀️ in honor of Teju’s running season returning!

This week in Industry news we discussed buying jeans 👖 and the cool way Levi’s has transformed this daunting task 🙌🏾. In our let’s talk about it segment, we discussed experiential marketing in detail — details that you’ll want to write down. 🗒 and we closed it out with our #Branperience with more food 😂😫 this time for Brunch at Brunch MKE. 🍽

🎧 This week in industry news we discussed Nike’s latest “Dream Crazier” campaign video 🙌🏾 and how they’re pulling off this brilliant experience! In our let’s talk about it segment, we discussed another type of brand experience: live events! 📸 and we closed it out with our #Branperiences with a not so regular diner but Sweet Diner. 🍽

This week in industry news we discussed “Sleeping with strangers” 😳 a NYC experiential marketing event 🛏. In our let’s talk about it segment, we discussed the Gucci & BET “experiences” from last week 🙄 and we closed it out with a little throwback of one of our favorite #Branperiences with the Holiday Inn Guin.

This week we discussed the NBA’s new experience partnership with AT&T that they’re kicking off next week at All Star Weekend. We then discussed our favorite experience tactic — Surprise & Delight and we closed it out with our Branperience with Shred 4/15!

This week we discussed Brick & Mobile experiences , then we talked about why you should focus on your brands brand experience and lastly our Branperience was with the oh so nice Chic-Fil-A.

This week we discussed the infamous Fyre Festival & the documentary AND how we have a very important connection to the Fyre Festival. 😳 We then talked about the difference between Event Marketing and Experiential Marketing and finally Teju tells us her Branperience with “The Brand” and it gets deep.

We discuss the difference between branding & marketing (yes, there’s a difference) and why it’s important to understand the difference between the two. We then discussed the new Big Baller Brand (BBB) Experiences & our Branperience with Panera that we can’t stop talking about!

This week we discuss how we switched it up for the new year with The Branperiencer Blog and Memorable Monday’s ! Listen in while we explain what exactly we’re doing and why! #Branperience