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The Expert Approach to Free Business Publicity
In this dynamic episode of The One Small Change Podcast, host Yvonne McCoy welcomes Rob Lange - The Expert Expert, who demystifies how entrepreneurs and small businesses can leverage press and media as powerful, accessible, and free marketing tools. Drawing from decades of experience with high-profile clients, our guest shares transformative moments that highlight the tangible benefits of media exposure. The conversation uncovers common misconceptions, explains effective strategies for crafting media-friendly stories, and offers practical first steps for any business owner ready to get noticed—without spending a dime on advertising.
Guest Bio
Rob Lange, known as The Expert Expert, has nearly 40 years of experience helping entertainers, entrepreneurs, and business owners structure and elevate the business side of their creative ventures. Having worked with industry legends like Richard Simmons, Suze Orman, Robert Kiyosaki, Orville Redenbacher, and Michael Jordan, Rob specializes in harnessing the press and media as business assets. Through coaching, courses, and hands-on guidance, he empowers clients to secure meaningful media exposure, build lasting credibility, and stand out in their industries—all using systems and approaches he’s refined over decades.
Chapters:
00:00 "Media as a Business Tool"
03:40 Last-Minute Celebrity for Kmart Event
08:00 Expanding Media Landscape
10:36 Press Release Screening Process
13:35 "Crafting Messages for Media Success"
17:09 The Power of Media Presence
21:11 Media Accessibility for Entrepreneurs
25:07 "Free Press Media Marketing Guide"
27:06 "Long-Form Media Evolution"
30:11 "Embrace Change: Stay Curious"
Quote from the Guest:
“Press and media is something that's available to all businesses. It doesn't matter what you do. I have yet in almost 39 years found a business that we haven't been able to help or hasn't been able to utilize this… once you learn how to do it, it's a forever skill that you can do over and over as often as you want.”
Link:
To claim your gift of The Expert’s Guide To Press & Media Marketing & Promotion visit https://pages.theexpertexpert.com/specialreport?sa=sa00380038654eb1dee30aa2e1f716418c5d8831d7
View all episodes
By Yvonne McCoyIn this dynamic episode of The One Small Change Podcast, host Yvonne McCoy welcomes Rob Lange - The Expert Expert, who demystifies how entrepreneurs and small businesses can leverage press and media as powerful, accessible, and free marketing tools. Drawing from decades of experience with high-profile clients, our guest shares transformative moments that highlight the tangible benefits of media exposure. The conversation uncovers common misconceptions, explains effective strategies for crafting media-friendly stories, and offers practical first steps for any business owner ready to get noticed—without spending a dime on advertising.
Guest Bio
Rob Lange, known as The Expert Expert, has nearly 40 years of experience helping entertainers, entrepreneurs, and business owners structure and elevate the business side of their creative ventures. Having worked with industry legends like Richard Simmons, Suze Orman, Robert Kiyosaki, Orville Redenbacher, and Michael Jordan, Rob specializes in harnessing the press and media as business assets. Through coaching, courses, and hands-on guidance, he empowers clients to secure meaningful media exposure, build lasting credibility, and stand out in their industries—all using systems and approaches he’s refined over decades.
Chapters:
00:00 "Media as a Business Tool"
03:40 Last-Minute Celebrity for Kmart Event
08:00 Expanding Media Landscape
10:36 Press Release Screening Process
13:35 "Crafting Messages for Media Success"
17:09 The Power of Media Presence
21:11 Media Accessibility for Entrepreneurs
25:07 "Free Press Media Marketing Guide"
27:06 "Long-Form Media Evolution"
30:11 "Embrace Change: Stay Curious"
Quote from the Guest:
“Press and media is something that's available to all businesses. It doesn't matter what you do. I have yet in almost 39 years found a business that we haven't been able to help or hasn't been able to utilize this… once you learn how to do it, it's a forever skill that you can do over and over as often as you want.”
Link:
To claim your gift of The Expert’s Guide To Press & Media Marketing & Promotion visit https://pages.theexpertexpert.com/specialreport?sa=sa00380038654eb1dee30aa2e1f716418c5d8831d7