From Luxury Institute's May 2023 white paper, Milton Pedraza, CEO, highlights the 7 luxury myths killing your brand's performance and how to overcome them. Luxury Institute continuously conducts insight-generating interviews with its global network of executives and expert members and HNW and UHNW consumers across the world to disprove these myths.

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On October 27, 2022, Milton Pedraza, Luxury Institute CEO, welcome Dr. Jordan Shlain, Practicing Physician, Founder and Managing Partner at Private Medical, to discuss the current and future trends of UHNW Health Care, Wellness and Longevity.

In this webinar, you will hear from Dr. Jordan Shlain on:
-Health Care, Wellness and Longevity Values and Priorities of the UHNW
-Health Care Diagnostics Technologies and Solutions
-Longevity Treatments and Solutions 
-The Future of Health Care and Patient Centricity

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There is a great deal of mythology and lack of expertise in digital transformation tech at all consumer brands, not just luxury and premium brands. But luxury and premium brands are different. They are in the unique products and deep customer relationship business; at least the best ones are. They rely partially on scale, but mostly on share of customer relationship. Using those benchmarks is how we designed the luxury and premium customer tech priorities list outlined in our May 2022 white paper, How to Prioritize Customer Tech's Top 5 in 2022 and Beyond.

Milton Pedraza, Luxury Institute CEO, is an independent and active investor in a few of the recommended technologies mentioned. Unlike VCs, we cannot afford to have only one unicorn out of seven investments. We strive for unattainable perfection. We identify game-changing, scale or fail technologies, and the best players within these categories.

We believe that brands that develop the skills to profitably scale the top 5 technologies recommended, in order of priority, are serving the best interests of their shareholders and are aligned to serve the best interests of their customers.

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Luxury really is different. Luxury and premium brands cater to the most affluent, educated, and sophisticated consumers. The luxury goods and services that affluent, wealthy, and uber-wealthy consumers buy are highly considered, high-value, high-investment, and high-emotion purchases such as fashion, watches, jewelry, vehicles, high-end appliances, homes, travel, private jet charters and financial services, etc...

 True luxury brands need to highly differentiate by delivering unique and extraordinary experiences that make customers, and associates, feel special, develop deep trust, exchange fair value, and build long-term relationships. The customer lifetime value potential is far too high to leave to today’s blunt digital marketing practices. In Luxury Institute's latest white paper, we outline 8 recommendations for brands to test and optimize over time to build trust and find an intelligent path towards respectful, symmetrical customer data relationships. 

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Milton Pedraza, Luxury Institute CEO, speaks at Luxury Daily's Luxury FirstLook 2022 Event and provides a luxury sector-by-sector analysis for 2022

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Digital transformation is the hot project of the new decade. COVID-19 has forced affluent consumers of all ages to embrace digital engagement and has accelerated emerging digital trends. However, Luxury Institute 2022 trends research, conducted with its Global Luxury Expert Network (GLEN) members, indicates that luxury and premium goods and services brands are operating with inaccurate assumptions. In this white paper, Luxury Institute provides a reality check that will help brand leaders to debunk the seven most dangerous digital myths and empower them to free their organizations from false beliefs that can damage their brands in 2022 and beyond.

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Milton Pedraza, Luxury Institute CEO and DataLucent Chairman, welcomed Firework Co-Founder and CEO, Vincent Yang, to discuss how video livestreaming has and will continue to revolutionize how consumers shop.

Today, Firework reaches over 600M+ people globally who consume millions of short-videos across hundreds of categories, and includes the creativity of over 300K+ professional creators on the open web.

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On October 6, 2021, Milton Pedraza interviewed Rishad Tobaccowala on the ABCDE of Re-Invented Marketing. In this podcast, Rishad and Milton focus specifically on the Data portion of the ABCDE.

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Milton Pedraza, Luxury Institute CEO and DataLucent Chaiman, hosts a candid, myth-busting conversation about the ABCDEs of Reinvented Marketing with advisor, speaker, educator, and author of Restoring the Soul of Business: Staying Human in the Age of Data, Rishad Tobaccowala.

Rishad was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five "Marketing Innovators." He is a Senior Advisor to the Publicis Groupe, the world’s third largest communication firm with 80,000 employees serving most recently as its Chief Growth Officer and Chief Strategist. Rishad has a BS in Mathematics from the University of Bombay and an MBA in Marketing and Finance from the Booth School of Business at the University of Chicago.

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Milton Pedraza, Luxury Institute CEO and DataLucent Chairman, interviews Megan Gerhardt and Hana Ben-Shabat to discuss the myths and realities of Generation-Z and understand this generation as consumers as well as their expectations in the workplace.

Megan Gerhardt is the Professor of Management and Leadership at Miami University and Author of Gentelligence: A Revolutionary Approach to Leading an Intergenerational Workforce.

Hana Ben-Shabat is the Founder of GenZ Planet, a research and advisory firm dedicated to the next generation of culture creators, employees and consumers. She is the author of the recently published book Gen Z 360.

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