The primary focus of this podcast episode is the misconception that relentless hard work is the key to business growth. Tara Bryan shares her personal journey as an agency owner, illustrating the futility of merely increasing effort without reevaluating the underlying business model.

She delves into the significance of recognizing one's expertise and transitioning from a model reliant on direct effort to one that leverages authority and scalable methodologies. By examining the barriers that hinder growth, she emphasize the necessity of not just working harder but strategically innovating how expertise is delivered. Ultimately, she challenges the listener to reconsider their approach, enabling them to realize their potential as scalable experts capable of reaching a broader audience.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

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Takeaways:

• The notion that working harder will lead to business growth is a misconception we must address.
• Tara's experience with significant challenges in her childhood that shaped her determination and resilience in adulthood.
• Recognizing when to pivot from a stagnant business model is critical for sustainable growth.
• Our expertise must be packaged in innovative ways to effectively reach a broader audience.
• Establishing authority in one's field is essential for creating scalable opportunities and serving more clients.
• It is imperative to shift the mindset from working more hours to maximizing the impact of one’s expertise.

00:00 Introduction and Personal Story

03:16 The Trap of Working Harder

04:41 Understanding Expertise and Authority

08:35 Packaging Your Expertise

12:25 Becoming a Scalable Expert

16:30 Conclusion and Call to Action

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call