In this episode of The Scalable Expert, Tara Bryan unpacks the strategies and tools needed to master video content creation for online business success. Whether you're creating social media snippets or detailed training videos, Tara provides actionable advice to help you craft impactful, on-brand video content that resonates with your audience.

What You’ll Learn:

• How to differentiate between social media and customer-training focused videos.
• Why video content creation is essential for customer engagement.
• The tools and techniques to simplify your video production process.
• How to overcome common video challenges and deliver with confidence.
• Strategies to ensure consistency and professionalism in your video content.

Key Topics:

1. Identifying the Purpose of Your Video Content
2. Aligning Video Style with Your Brand for Impact
3. Simplifying Video Production with Accessible Tools

Actionable Tips:

• Start with your audience’s needs and design content that meets them.
• Use tools like BIGVU or Descript to streamline scripting and editing.
• Test your videos with a small group before scaling your efforts.
• Focus on audio quality and branding to build trust and authenticity.

Call to Action:

• Subscribe to The Scalable Expert for weekly insights on how to Infinitely Scale your online business.
• Don’t forget to leave a review at podchaser.com and share this episode with someone looking to master video content creation.
• Visit taralbryan.com for more resources and tools to help you scale.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Feeling stuck between the one-on-one work you love and the desire to grow your business? In this episode of The Scalable Expert, Tara Bryan shares the five essential steps to productize your services so you can scale without sacrificing your personal connections. Learn how to transform your expertise into scalable systems and create impactful online experiences that deliver results and free up your time.

What You’ll Learn:

• Why productizing your services doesn’t mean abandoning your current clients
• The mindset shifts needed to move from trading time for money to scalable offers
• How to design a signature online experience
• Simple tools to help you get started without tech overwhelm
• The benefits of pre-selling your offer as a beta experience

Steps Covered in This Episode:

1. Identify Your Authority Framework: Discover your unique process for delivering consistent results and package it into a repeatable system.
2. Design a Signature Online Experience: Start small with one offer that provides value and addresses your clients’ most common challenges.
3. Leverage Tools You Already Use: Use familiar platforms like Zoom, Canva, or Google Drive to simplify your setup.
4. Pre-Sell Your Offer as a Beta Experience: Validate your idea with a small group of clients before fully building your program.
5. Deliver and Refine: Gather feedback, improve the experience, and scale with confidence.

https://tara-13qglxjy.scoreapp.com/

Subscribe to my channel for more: https://www.youtube.com/@taralbryan.com

Connect with me on LinkedIn: https://www.linkedin.com/in/tara-bryan/

💌 For business inquiries: [email protected]

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

In this episode, Tara reveals a fundamental shift every expert must make to scale their business—it's not about you; it's about guiding your customers through their transformation. As experts, we often focus on showcasing our knowledge and authority, but once a customer steps into your ecosystem, the focus must shift to their journey and success.

✨ What You'll Learn in This Episode:

• Why your expertise should serve as a tool, not the focus.
• How to transition from being the "expert on stage" to the "guide by the side."
• Strategies to package your knowledge into offers that prioritize customer outcomes.
• How to create a customer journey that leads to transformation and retention.

⏱️ Chapters: 

00:00 – Why It's Not About You

01:17 – When Expertise Should Shine (And When It Shouldn't)

03:06 – Designing Offers for the Customer Journey

06:33 – Simplifying Your Framework to Match Client Needs

11:05 – The Power of Guiding Instead of Overwhelming

13:47 – How to Build Scalable Offers That Focus on Client Results

💡 Key Takeaway:

Your success as a scalable expert depends on your ability to create offers that prioritize the customer's journey. Tune in to learn how to reframe your expertise into solutions that deliver real, lasting results.

👉 Ready to shift your mindset and scale your business? Hit subscribe and leave a review to help more experts like you!

🔗 For more resources and tools, visit taralbryan.com

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

In this episode, Tara explains the transformation from being an online business owner with some level of expertise, to a Scalable Expert—someone who leverages their expertise and experience to build systems, frameworks, and products that grow their business beyond the limits of their personal time and effort.

If you feel like you’re constantly juggling client work, stretched thin across multiple projects, and wondering how you can expand your reach without burning out, this episode will help you understand how to escape the bottleneck of delivering services directly and move toward a model where your expertise works for you, not the other way around. If you're ready to stop being the bottleneck in your business, this episode is for you.

✨ Key Takeaways:

• The difference between being an expert and building a scalable business.
• Why packaging your expertise into a proprietary framework is essential for growth.
• How to identify and develop your own Authority Strategy.
• The power of creating scalable assets like courses, memberships, and certification programs.
• How automation allows you to serve more people without increasing your workload.

⏱️ Chapters:

00:00 – Introduction to Becoming a Scalable Expert

00:38 – The Value of Expertise and Why You’re Already Ahead

01:29 – The Challenge of Scaling Beyond One-on-One Client Delivery

02:36 – Bridging the Gap: Moving from Expert to Business Owner

06:13 – Developing a Proprietary Approach and Packaging Your IP

08:45 – How to Create Consistent Client Results with a Framework

10:51 – Scaling Through Systems, Automation, and Team Building

14:33 – The Power of Packaging: Unlocking Time and Freedom

19:31 – Building a Business That Lives Beyond You

💡 Ready to scale your expertise and grow your business? Hit that Subscribe button, leave a review, and share this episode with others looking to create scalable online businesses.

🔗 Explore the resources and tools mentioned in this episode to kickstart your journey to becoming a scalable expert today!

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Have you ever felt trapped by the limits of time in your service-based business? You know you’re an expert in your field—whether it’s coaching, consulting, or creative services—but no matter how much you grow, your income is capped by the hours you can work. If this sounds familiar, you’re not alone. Many professionals hit this wall, wondering how to scale without sacrificing quality or burning out.

This is exactly why we created The Scalable Expert™ podcast. Our mission is to show experts like you how to package your expertise and monetize it through scalable online business models, giving you the freedom to increase both your impact and income without being chained to client hours.

What you can expect:

1. Weekly podcast episodes published every Tuesday morning.
2. Actionable tips and practical advice.
3. Expert guest speakers
4. and more!

 Here's how you can support the show and help more people discover it. First, subscribe to the podcast if you haven't already, so you never miss an episode. Leave a review. Your feedback means the world to me and helps others find this podcast. Be sure to share it. If you know someone who's ready to scale their expertise, share this episode with them. And if you're as excited as I am about the transformation of this podcast, take a screenshot of this episode, post it on social media, and tag me @taralbryan. I'd love to celebrate this moment with you.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

What does it take to design a profitable challenge that boosts engagement and drives sales? In this episode, Tara Bryan is joined by sales and marketing strategist Amanda Engler, an expert in live events, to share the secrets behind creating irresistible online challenges. Amanda reveals her proven three-step framework that gets ideal customers to sign up, show up, and stay engaged through the buying process.

Learn how to avoid the most common challenge pitfalls, create a seamless customer journey, and boost sales without overloading your audience. Whether you’re new to running challenges or looking to level up, this episode is packed with actionable insights that will transform how you launch and scale.

What You’ll Learn:

• Why challenges are a powerful launch tool for online businesses
• Amanda’s 3-step framework: Sign Up, Show Up, and Stay to Buy
• How to avoid content overload while keeping participants engaged
• The biggest challenge mistakes—and how to fix them
• Key strategies for boosting engagement and maximizing conversions

Resources & Links:

• Learn more about building profitable challenges: TaraLBryan.com
• Connect with Amanda Engler: [Website or Social Link]
• Check out the book Dear Female Digital Entrepreneur featuring both Tara and Amanda.

Subscribe & Review:

Enjoyed this episode? Don’t forget to subscribe, rate, and review! Your feedback helps us reach more entrepreneurs looking to scale their businesses through action-driven strategies.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

With AI tools flooding the market, many wonder if creating online programs rooted in expertise is still relevant. In this episode, Tara explains why AI in online programs can enhance your process but can’t replace the value of human expertise. Tara highlights that the fastest path to real customer results is led by expert insight, not automation alone.

What You’ll Learn:

• How to leverage AI in online programs without losing the personal touch
• The difference between AI-driven content and expert-led experiences
• How to craft transformational programs that guide customers beyond what AI alone can do

Resources & Links:

• Build an expert-led, infinitely scalable online business: TaraLBryan.com
• Connect with Tara Bryan on LinkedIn

Subscribe & Review:

If this episode resonates with you, subscribe and leave a review! Your feedback helps us reach more entrepreneurs ready to build scalable, expert-driven online businesses.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Is overloading your clients with information holding your business back? In this episode, Tara Bryan breaks down why the old-school model of cramming content into your programs no longer works—and what to do instead. Learn how Action-Driven Delivery can transform your business by focusing on results instead of content overload. Discover how simplifying your approach can boost client engagement, satisfaction, and your bottom line.

What You’ll Learn:

• Why overdelivering content can hurt your business
• How to create action-driven delivery that drives client success
• Key strategies to build a focused, results-oriented customer path
• How to scale by simplifying, not adding more content

Resources & Links:

• Learn more about creating scalable business systems: TaraLBryan.com
• Connect with Tara on LinkedIn: LinkedIn Profile

Subscribe & Review:

Enjoyed this episode? Don’t forget to subscribe, rate, and review! Your feedback helps us reach more entrepreneurs ready to scale smartly.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

In this episode, Tara Bryan breaks down one of the biggest secrets to scaling an online business: pre-creating your training content. If you’re tired of reinventing the wheel every time you launch a cohort or onboard a new coaching client, this episode is for you. Tara explains how creating foundational training content in advance allows you to focus on delivering a transformative experience for your customers—without repeating yourself. Learn how pre-created content can fit into various delivery models like live cohorts, hybrid programs, certifications, and more. Discover how this approach unlocks infinite scalability while enhancing customer experience.

What You’ll Learn:

• Why pre-creating your training content is key to scaling
• How to integrate pre-created modules into different delivery models
• Ways to deliver a high-touch experience without teaching live every time
• Real-life examples of scalable content delivery

Resources & Links:

• Ready to build a scalable online program? Visit TaraLBryan.com
• Connect with Tara on LinkedIn

Subscribe & Review:

If you enjoyed this episode, please subscribe, rate, and review! Your support helps us reach more entrepreneurs looking to scale their online businesses.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

In this episode, Tara explores a phenomenon familiar to many entrepreneurs: Dusty PDFs. These are the forgotten assets—planners, presentations, or guides—hidden in your Dropbox or Google Drive, just waiting to be repurposed. Tara explains how these resources can become valuable tools for customer attraction, fulfillment, and even revenue generation. Discover how to reimagine, repackage, and monetize the content you’ve already created without reinventing the wheel.

Key Topics

What Are Dusty PDFs?

• Identifying valuable, unused content hiding in your digital folders.

The Power of Repurposing:

• Why your past creations still hold value for your audience.
• How repurposing can streamline customer success and boost revenue.

Monetization Opportunities:

• Ideas for integrating dusty PDFs into your offers as upsells or lead magnets.
• Real-world examples of turning forgotten content into profit.

Overcoming the Creator’s Dilemma:

• Recognizing the tendency to create new content instead of maximizing existing resources.
• How to build scalable systems to reuse assets effectively.

Action Steps:

• Audit your digital folders to identify assets with potential.
• Assess how these materials align with your current customer needs.
• Develop a plan to repackage or integrate them into your offers.

Share your success! What forgotten resource did you uncover? Let Tara know by reaching out through the contact info in the show notes.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call