Sarah Ruberg, founder and CEO of Our Thrive Tribe, joins Kyle Bergman and TeamCare Dental CEO Colin to break down what actually helps dental vendors and leaders win with DSOs. Her answer is simple.

Stop waiting behind the booth. Start building relationships people can trust.

Sarah explains why personal branding matters more as the market gets noisier, especially for dental SaaS founders, AI companies, RCM providers, and consultants. She shares a practical LinkedIn playbook that starts with one to two posts a week and daily engagement on other people’s content. She also explains why comments often matter more than cold DMs. The episode unpacks Colin’s LinkedIn post that reached 80,000 impressions, earned 710 likes and 31 comments, and why personal stories tied to real business lessons outperform generic self-promotion. They also discuss how TeamCare crossed 1,000 active locations and where consultants may help practices adopt incentive programs more effectively.

https://ourthrivetribe.co/

https://teamcaredental.com/