Over the last 10 years, there has been an amazing expansion of private equity and venture capital funding. In 2010, VC investments totaled $32 billion. In 2021, they totaled $345 billion. Where does this growth come from?

The pie is continuing to grow from two areas; the addressable market & business formations.

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In this episode of The FaaS Evolution, Dan Gertrudes is joined by Katie Thomas; a 40 under 40 CPA Practice Advisor recipient, Top 50 Women in Accounting recipient, and the owner of Leaders Online, where they help accounting professionals and B2A (business to an accountant) professionals increase their impact, influence, and income through thought leadership and digital marketing. 

They won't be talking about the same old marketing tips, instead they are diving into the unique ways accounting firms can market themselves and why it is important for them to do so.

We all know video does best...🎥👍🏼

We all know email is dead...(traditional, boring newsletters) 📧☠️

We all know social media algorithms suck 👀👎🏼

But what can we do about it? 

What does Hot Chicken and Company Culture have in common? 🔥🍗 Listen to find out.

Company culture is very important at GrowthLab and today, Dan & Steve talk about the new GL initiative; "Culture Club"

The Culture Club is going to be a way fro GL employees to meet with each other outside of their regular teams. This is a way for employees on the marketing team or FP&A team to also build relationships with the accounting team or tax team, etc.

Looking to acquire an accounting business? Before you do so, make sure you think about the importance of synergies.

Do you use the same technology as the accounting firm you are looking to acquire? If not, do the technologies integrate easily?

Dan Gertrudes and Korey Cournoyer talk about synergies in the world of the accounting industry, focusing on corporate functions and the overlap of tech partners.

Looking to Join Forces with GrowthLab? Let's Chat!!

👀 What's the difference between an FP&A Shop vs FP&A Services? Systematic vs. Ad Hoc is the difference. 🚀

In this episode Dan & Steve talk about how they got started with providing Financial Planning and Analysis as a service within GrowthLab. With Dans background in the corporate world and Steve starting in the Startup world, they were able to take their individual journeys and create a service within their Finance-as-a-Service firm.

Learn more about our FP&A services: https://www.growthlabfinancial.com/fpa

Diversifying growth is important to GrowthLab. When it comes to running an accounting firm, do you want to have a niche customer base or diversify your customer base and work with other industries?

For GrowthLab, we knew we wanted to expand from our traditional startups and tech based businesses into the hospitality and experiences industries. That's why we acquired FoggedIn Bookkeeping.

1️⃣ Diversify Customer Base 
This is a step in diversifying our customer base after years of focusing on venture-backed startups and e-commerce while continuing to expand our team. 
2️⃣ Industry Growth
Many believed the hospitality, restaurant, and experiences industries would never recover, yet we believe this industry segment will grow and stabilize in 2023 as consumer behavior moves from buying stuff to increasing spend on experiences.
3️⃣ Strategic Growth
As recessionary fears continue to mount, businesses and consumers now focus their attention on whether 2023 brings a soft landing or years of stagnated growth.

Customer Onboarding is both a key to success yet a major stress point in our business.

Dan Gertrudes talks about the importance of customer onboarding for GrowthLab FaaS and some of the ways we elevate the customer experience.

While we strive to give our customers the best experience, the most painful process internally is the process of onboarding a customer. Here's what we've done to make that process a little less painful!

Let's Connect:

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What happens on Wall Street impacts Main Street!! Bank lending and Small Business credit is going to be impacted by everything that is happening on Wall Street. Rolling 12 month Cash Forecasting is going to be key to survival in a credit tightening environment.

With all the talk of SVB and Credit Suisse and #TooSmallToFail 📉 

We better be ready to support #SMBs with a tightening credit cycle. The 2-Year Note dropped from 5% to 4% in a matter of 3 days, the fastest decrease since 1987!!

FP&A Teams need to refocus on mid-term rolling 12-month forecasting and long-term liquidity planning because it will impact growth plans.

CFO Teams better focus on banking relationships and strengthening them by sharing more not less about your customers.

Bank portfolios are cleaner and more transparent than in 2008, but they're holding on to CRM portfolios in the wake of the seismic change in worker behavior - Remote Work is here to stay.

A tsunami of CRM leases are coming up for renewal... 😱 

Let's connect! 👉🏼 https://www.linkedin.com/in/danielgertrudes/

In this episode of The FaaS Evolution by GrowthLab, Dan & Steve talk about why you should #ditchtheniche. They discuss the importance of diversifying your customer base.

3 Areas that Experience Industries Need to Focus on:

1. Capital

2. Customer Experience

3. Labor

On this episode of The FaaS Evolution by GrowthLab Financial, Dan Gertrudes is Joined by Chris Reilly to talk all things FP&A, how to be intentional, and how to get started on LinkedIn. 

Chris Reilly began his career with FTI Consulting during the Financial Crisis and worked on several high-profile bankruptcies including Lehman Brothers and ResCap.  Then, he transitioned to Corporate Finance and Treasury with Hilton Worldwide, and helped build the rating agency model for Hilton’s eventual IPO in 2013.  From there, Chris transitioned to Middle-Market Private Equity where he spent the majority of his career before going out in his own in 2020.  Today, Chris works as a M&A and FP&A Contractor, and is the creator of Financial Modeling Education, which offers self-study financial modeling courses for Private Equity and FP&A Professionals.

Check out Chris's courses HERE.