The Fab Fempreneurs Podcast Show

Tammy Ferreira, Founder of Divorce University Online, shares must-know tips to make the divorce process feel less stressful and more manageable. Whether you're at the very beginning stages or still working through post-divorce challenges, this conversation will be supportive!

You may know what your values are, but do they align with your business values? Every entrepreneur has a core reason why they began their business and that reason should shine in their marketing strategy and plan. Dana Magnus of the MKTG Brand (and one of the fabulous speakers at Fab Fempreneur Fest 2021) helps entrepreneurs with their daily plan and marketing strategy by building a strong, evergreen community of fans, followers, and frequent customers starting with Mission-Driven Marketing. In college, Dana discovered the unethical nature of advertising and marketing and how it has destroyed much of the values of our current society- this is why she is set out to help people reconnect to their true human side. As an Ethical Leader, her goal is to unite the community first and be a like-hearted unifyer of people who are looking to use communication to make an impact. To learn more about Mission-Driven Marketing, connect with her on Facebook at Your Ethical Business group.

The way you create a healthy mindset and market yourself or your company is a balancing act that takes time and will continue to grow. Knowing your brand personality will help you present yourself online and offline. Today on the Fab Fempreneurs Podcast show, we speak with the founder of Unite Socially, Cheryl Hawley about mindset and marketing for entrepreneurs. Unite Socially is a full-service digital marketing agency that specializes in the beauty and wellness industry. Cheryl Hawley is an expert in creating B2B relationships, digital content marking strategies, and brand storytelling. To connect with Cheryl further, please contact her here.

Communication is key inside and outside of your business. To learn how to communicate effectively in your messaging, is a gateway to success for your business and for you to attract your ideal client. Sarah Flocken of SLH Communications, a San Diego based (relocated from Washington DC) Public Relations agency specializes in editorial services for nationwide businesses and entrepreneurs. The "SLH" in SLH Communications stands for "sound like a human" and that's exactly what Sarah aims to do with her clients. "PR is the core of storytelling so that your brand or company is trusted and your name is out there more," says Sarah. She helps companies craft their message for their website and blogs, PR crisis management and provides editorial pitches. Her key tip is to read your content out loud and make sure what you are writing makes sense! To connect with her further, please contact her here.

Planning an event or workshop, whether a couple of hours or multi-day, can be one of the most beneficial (but stressful!) things you can do in your business. Your event can help educate people in your network or community, build better relationships and make you some money! Sara had a fabulous chat with Makeda Mutema-Newton Event Strategist of Events Unlocked, who helps creative entrepreneurs plan a profitable live event with attendee experience at its core. Her company came out of a necessity to create an online events directory for event organizers to post and not just any events- events and retreats for entrepreneurs. She later pivoted in 2020 to become an event strategist and wrote an entire workbook with A-Z tips and worksheets on how to plan a profitable event! Her top 2 tips are 1) to stick with your business idea and 2) to know how to pivot your business. "The one thing COVID has taught me is there's more than one way to do it," Makeda says.

Connect with her more at https://www.eventsunlocked.co/

There comes a time in every entrepreneur's life where they meet a fork in the road: to continue working in the corporate world or embrace their entrepreneurial spirit. For Barbara Maisonet, she had been let go from her 9-5, she had a decision to make, find another corporate job or be her own boss. She chose the latter and never looked back! Barbara was introduced to life coaching by a friend and that sparked her interest in becoming a Life and Business Coach for entrepreneurs, small business owners and CEOs. On the Fab Fempreneurs Podcast Show, Barbara shares her inside tips on how entrepreneurs can use "stages" to gain more leads by

honing in on where your ideal clients are at and showing up there with consistency. To connect with Barbara further, please visit https://www.barbaramaisonet.com/

As a Fab Fempreneur, one of our core values is being in charge of your business. Making the right decisions that make the most sense for you. Owner of Conquer Your Business, Erin Marcus chats with Sara Clark-Williams CEO and Founder of Fab Fempreneurs about not only how to take charge of your business but to ultimately conquer and stay in control of your business. Erin grew up in the midwest with the mentality to go to school, work hard, and be the best at that job. With that philosophy, she ran a 6 figure franchise business for many years until she realized she could apply her knowledge on how to maintain and stay strong in your business with entrepreneurs. Erin helps entrepreneurs get out of reaction mode so they can be in charge and obtain the results that they are looking for by asking "what do I want and how am I going to build it?" To connect with Erin further, please visit her website https://conqueryourbusiness.com/

Money plus mindset equals financial success! We're chatting on the Fab Fempreneurs Podcast Show with wealth and mindset coach, Tess Wicks, about how and why to set specific, purposeful revenue goals. As a business owner, it is super important to know how much money you are making and where that money is going. Tess Wicks is a Wealth and Mindset Coach for Online Coaches and Service-Based Entrepreneurs. She's worked with individuals to help them master their cash flow for the past 4 years and fully understands the struggles and limitations of being a business owner and having the responsibility of both the business's finances and your own. What is considered a successful business owner has changed: you don't have to have a 6 figure business in order to be successful. Being clear on your numbers is the first step in financial success.

Takeaways

1. Journal out your ideal day Become clear on what you want in your personal life and not letting vanity numbers guide you. Weave in all your needs (e.g., putting money away for taxes) into your money goals. Identify your personal expenses- which are necessary and which are "on pause" right now by monthly, semi-annual and annual needs list. A common example of something you can pause if you are struggling with money, or wanting to simplify, is as simple as canceling a TV subscription or any subscription that processes automatically that you may not even use. 2. Identify all the outflows in your business - annually! Identify your needs and what you want. For business, maybe you want to invest in content creation or hire an assistant. Create two purpose-driven goals for the needs and wants in your business. 3. Do the Easy Profit Math, to calculate your purpose-driven revenue goals, while accounting for the 4 Financial Elements of a Business (including profit!) How does it break down: your salary (what you pay yourself), business costs, profit and taxes. Where does the money go in order to have a business. What percentage of dollars you make are you going to put aside for taxes (talk to a CPA). Think 15%-20%, this a percentage of revenue not profit. Be proactive and set money aside. And if you have money left over, save it or splurge and go on a vacation! You also want to have money aside for an emergency fund or "rainy day account", not only for your personal expenses, but for your business. Have money as a backup to supplement your income if you are going through a hard time. 4. Use your purposeful revenue goal to inform your business decisions: pricing, launch strategy, etc. When pricing your services, think about your revenue goals. If you know how much you want to make, this is how much you should charge. Your pricing should go into how much it costs to run the product or service.

Rebecca Massoud knows how to speak, shine, and sell very well! Not only is she the founder of Speak, Shine, Sell, she is a wife, a mother and a yogi. Rebecca shares on the Fab Fempreneurs Podcast Show how to amplify your powerful feminine voice to attract your next-level clients and to achieve business success. Doesn't that sound fabulous? She created her business out of a secret desire to get out of the corporate world and jump (with a leap of faith!) into the entrepreneurial world. It takes courage to move forward with your passion and one of the best ways to get out there is to look for speaking opportunities (ie: workshops, conferences, etc.). Rebecca Massoud inspires thousands to share their brilliance on stage as a speaker coach, marketing mentor and creator of Speak Shine Sell. Her signature Speak, Shine, Sell 1-day workshop has been delivered more than 20 times. Women entrepreneurs hire Rebecca to help them double and triple their incomes with a high-converting signature talk that connects from the heart.

Takeaways: Speak for free & speak often. Use every opportunity to practice your speaking. In this day in age, if you are a business owner, you have to be a speaker on some level. We are the face of our businesses. Live speaking and online speaking are great to get yourself out there. Knowing your signature talk is the first step. Once you have a talk you can use it in so many ways whether in-person or on a podcast. First you need to create a structure to your talk. It should be scalable from a 10 minute podcast to a full day workshop. Have a signature talk that you can use over & over again and one that includes the 5 key ingredients as described below. Opening: Have a strong opening. When you tell your story, you want to position yourself with credibility and vulnerability. Share your story: Share your success story with your audience, including the success you have created and your expertise. Don't downplay your expertise. All of your experiences are important to share and will show how far you have come and what led you to what you do. Content: This is your body of work. Create your talk by using the steps of what you've done. Your Offer: Your offer is your call to action. Don't over-deliver your content. Focus more on what is valuable by telling stories about your clients. Facts tell, the stories sell. Your Close: Wrap up your talk by summarizing the above and end on an energetic high note. 3. Share your story (or hero's journey) to create an emotional bond with your audience. 4. Your energy & presence are actually MORE IMPORTANT than the words you say. 5. Always include a call-to-action each time you speak; serve your audience by letting them know how they can take it further with you. Don't rush on your offer and don't let the fear creep in. Make sure you are prepared with your offer and to be able to offer that kind of offer at the place you are speaking at. Be prepared for questions and don't down play it. You want your audience to ask themselves, "is this a natural next step for what I just shared?" Make sure your offer correlates with what you talked about. What are your intentions with this group? Make sure all of the elements of your talk work with what you are offering. Rebecca Massoud, speaker coach and creator of Speak Shine Sell, will share at Fab Fempreneur Fest 2020 on how you can prosper from your powerful feminine voice in ways that are fun, easeful and profitable and also create soul-aligned connection with your audience. To connect with her further, please visit her website, https://rebeccamassoud.com/. To register for Fab Fempreneur Fest and more info, please visit our website, https://fabfempreneurs.com/fest.

The Instagram Game is ever-changing, but the number one thing you can do is to conquer engagement! How do you engage on social media? Is it more than just posting a photo? It sure is. Instagram expert, Melissa McClure of Melissa McClure Coaching, shares with the Fab Fempreneurs community on how to uplevel your Instagram skills to create authentic relationships and gain more exposure. Melissa spent 15 years as a wedding and portrait photographer and uses her photo and social media skills to help women entrepreneurs put themselves in front of their brand. Although photography and being behind the camera is her first love, over the past year she has discovered that she loves being in front of the camera and has experienced growing more comfortable with her body confidence and self-image. She is launching a new program to help women entrepreneurs find their passion while being more comfortable and self-confident. Her best tip to get started on Instagram is to put your whole self out there: from your sweaty workout self to your sophisticated business self.

Interact for more than 20 mins a day The more you interact on Instagram, the more Instagram will share your content. This does take time, so it is good to time block about 20 minutes a day to engage with other users and followers. The more time you allot to this, the more growth you will see on Instagram. Melissa suggests you interact for 10 minutes, then share your post, and then engage for another 10 minutes after. This will help boost your algorithmic exposure and will help make sure you respond to each comment on your post. Then go to their page and comment. This process helps build relationships, rapport and trust. One engagement SECRET to know is: Only comments with at least 4 words will count as a comment, and even sending a direct message (aka a DM!) counts as engagement according to the Instagram algorithm. Also, don't bombard other users for requests. It's about posting and engaging, which will help in building your online community. Follow Hashtags You can have up to 30 hashtags, but 11 hashtags are ideal and is all you need for engagement. The thing about hashtags is, you don't want to reuse the same ones over and over because you can get marked as spam (yikes!). On Melissa's phone, she has a note with 10 sets of hashtags she uses and she rotates them depending on the post. Just like the following accounts, you can follow hashtags, which is a good way to find new accounts and have them find you. Find out what hashtags work for you and your ideal client. Give your hashtags a niche. For example instead of #weddings try #outdoorweddings Join Giveaways Collaborate with other like -minded entrepreneurs and participate in Instagram giveaways. A fast way to get followers with these requirements: Have them follow all accounts, and comment and tag friends for more engagement. Melissa McClure will be a speaker at this year's Fab Fempreneur Fest 2020 and will be discussing more in-depth tips on how to attract the right followers on Instagram and turn them into paying clients. To connect with Melissa further, please visit her website http://www.melissamcclurecoaching.com/. To register for Fab Fempreneur Fest and more info, please visit our website. https://fabfempreneurs.com/fest