Hello & welcome to The Factors Podcast. We’re thrilled to be joined by a great friend and content marketing leader - Vivek Shankar. Vivek is the Founder and Content Strategist at Black Dot Agency, ​​a content marketing agency that specializes in helping early stage and Series A B2B fintech companies turn their content into lead generation machines. With an impressive track record, Black Dot has worked with industry giants like Ramp and Versapay, as well as a range of innovative startups.

In this episode, we'll uncover the secrets behind Black Dot's success, including their ability to craft coherent content strategies, engage technical audiences in fintech, and boost lead acquisition for their clients by 10X in new paytech verticals. Moreover, we'll explore how they bridge the gap between complex technical topics and engaging content, making fintech and finance more accessible and intriguing for audiences.

Hello and welcome to The Factors Podcast! We’re lucky to be joined by a great friend and serial entrepreneur, Nalin Senthamail — founder & CEO at StoryLane. Nalin is a seasoned SaaS leader with extensive experience across Amazon, DAQRI, Kinderlime, and now, StoryLane — a fast-growing interactive product demo software.

Nalin, thanks for joining us today to talk about your experience with customer experience. This will be a fruitful discussion for early-stage teams looking to refine their buyer journeys and pick-off low hanging fruit to drive conversions. 

We’re thrilled to be joined today by a great friend of Factors  — Sanjay Kini. Sanjay has a prolific track record in B2B tech spanning from sales engineering at IBM, client solutions at Responsys, sales consulting at Oracle, and of course, he’s currently the chief customer officer at the one and only 6sense — a leading account-based marketing platform. Sanjay – thank you for joining us today.

We’re here to talk about 6Sense, ABM and Customer Success at B2B firms

We’re thrilled to be joined today by Vikram Bhaskaran - the Marketer with a Motorcycle. He has led marketing functions at two of the biggest SaaS companies - Freshworks & Chargebee. Today he serves as current VP of global growth marketing at thoughtspot. He enjoys identifying, nurturing, and enabling the next generation of B2B Marketers. 

We’re here to talk all about his journey at Chargebee & how analytics complements marketing at every stage of a company’s growth.

In this episode we have Srikrishnan Ganesan, he's a good friend, has been a, a friend for a very, very long time, but most importantly two times startup founder. First he started with Konotor in 2012. Later exited to FreshWorks, and then now CEO and co-founder at Rocketlane one of the hottest SaaS startups from India out.

Jen is co-founder of JJellyfish, a really exciting sales consultancy that helps global founders break into the US-market with great GTM research and expertise. We’re thrilled to have Jen on the podcast to discuss a wide range of topics including early-stage sales, nailing product-market fit, founder-led growth, and more

Shruti is CEO/Co-founder at Wingman, a leading conversational intelligence platform that merged with Clari last summer to drive really exciting revenue collaboration and governance products. We’re thrilled to have her on the podcast today to talk about personal branding for founders- CxOs, early stage Marketing, building a brand in a crowded category and Exit.  

Welcome to The Factors Podcast! We're back with a bang with Kris Reudeefrap, CEO & Co-founder at Sendoso. Join us as we discuss early-stage growth, the gifting industry, and becoming a marketing bull from day #1. 

We're thrilled to be joined by Alex Sofronas (Advanced analytics, DirecTV and Host of Marketing x Analytics) on this week's episode. We discuss data-driven marketing, revenue marketing, the future of marketing analytics. Catch Alex's wonderful podcast here: https://podcasts.apple.com/us/podcast/marketing-x-analytics/id1528903990

Welcome to The Factors Podcast! With today’s episode, we’re starting a new series in partnership with TripleDart. We'll be looking at relevant digital marketing levers for post-proudct-market-fit firms to scale their inbound efforts.