In Genesis chapter 35, God commands Jacob to return to Bethel and build an altar, emphasizing the importance of worship and purity by instructing Jacob to rid his household of foreign gods. As they journey, God's protection covers Jacob and his family, enabling them to arrive safely. God reaffirms His covenant with Jacob by changing his name to Israel, promising that he will become a great nation with kings among his descendants. The chapter concludes with the death of Rachel during childbirth, underscoring the complexities of life and the fulfillment of God's promises amidst human struggles.