Striving for perfection is good, but it's bad for business when it keeps you from moving forward! Start with being real, start with being authentic. Don’t worry too much about being perfect! Find your target audience, those who will appreciate you and your brand’s quirks. Find them and keep them, as they will be your best customers and best supporters! Progress, not perfection, is the name of the game. The “polishing” part can come later.