Hiring is a serious function for a leader. However, over the years, in the pursuit of standardization, hiring managers and leaders have delegated the search to the HR function. However, the problem lies elsewhere—the innocuous-looking job descriptions. Over time we have seen the innocuous job description has to lead to a lot more false negatives. And since these never get captured in a formal system, the organization and its leaders lose some stellar prospective candidates, for they were not able to cut through the job description maze.

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Rajesh Soundararajan is an entrepreneur and co-founder of Futureshift Consulting, a boutique consulting outfit that helps organizations chart their business, marketing, and technology strategies that generate demand, drive predictable revenue, and achieve impactful outcomes.

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