Is your company's mission statement a throw-away line of feel-good corporate lingo buried in a policy manual somewhere?

When a compelling story is put on pause, it draws an audience deeper.

Great storytellers know that nothing keeps the interest of an audience like the unexpected.

The words you use in the subject line of your marketing email will make or break the success of your campaign. Here’s a quick round-up of which words to use – and which ones to avoid.

When you focus on becoming a trusted expert resource in your industry, new customers - and their lasting loyalty - will be sure to follow.

"Better than Hollywood"? TrueMove's viral video is a true testament to the power of word of mouth.

How to make sure your ads are getting noticed and getting results.

To borrow the words of Mark Twain, the reports of the death of email have been greatly exaggerated.

The longer you write for the same brand or industry, the deeper you can fall into a creative rut. Great writing requires an unrelenting pursuit of fresh voices and new perspectives.

What does a cleverly-crafted obituary have to do with marketing? Surprisingly, everything.