If your organization has an active social media following, you've got instant access to an invaluable micro-testing environment, and the ROI can't be beat.

Whether you're job hunting or client hunting, the new LinkedIn Endorsements feature will help you build credibility in your professional skills.

Informative, engaging content that's easy to share always pays off - especially when it's picked up and shared by a major influencer like Guy Kawasaki.

In our hyper-connected, instant-access digital world, the time and effort invested in sending a handwritten note conveys much more than the words inked on the page.

The world of business is shrouded in jargon. In our new "Coming to Terms" feature, we'll shed light on these popular buzzwords, starting in today's episode with "Enterprise Social." (Here's a hint: it's not a Star Trek cocktail party.)

You wouldn't design an ad, a landing page or a direct mail campaign without a call to action. The same holds true for your presentation.

When it comes to motivating your audience to take the action you desire, it's not about tools or technology; it's about technique.

You can't convince anyone to do anything if they don't believe in you.

If the word "presentation" conjures thoughts of droning speeches and dreadful slideshows, you're doing it wrong - and worse yet, wasting valuable opportunities to engage, convince and convert new customers.

Our review of the top five episodes of the past quarter concludes today with a cold, hard truth of today's marketplace: you don't own your brand; you share it with your customers.