Forget the price wars. What today's consumer really wants is quality, value and a great experience.

While the Goliaths of business once ruled the marketplace with their big brands and even bigger advertising budgets, today the Davids hold the advantage in being able to forge deep, meaningful connections with their customers.

he customer is now king, and the king demands that you do business his way.

Incremental, small-scale testing of your marketing and customer engagement initiatives requires minimal risk and investment but can yield major benefits.

When it comes to cultivating relationships with connections you make a conference time is not on your side - unless you have the right game plan in place.

Reach out before the conference to boost your chances of getting one-on-one time with the sought-after experts in your field.

Conferences offer plenty of social opportunities. But don't be the life of the party at the expense of your professional reputation.

Life is not a highway and you are not Ferris Bueller, so don’t let the siren song of a good time cause you to miss out on valuable business opportunities.

When it comes to conferences and networking, there's a special pay-off in store for those who show up to workshops early, and it isn't just a better seat.

Successful post-conference relationships begin with good post-conversation note-taking.