Today's consumer is much more likely to make decisions based on the recommendation of a friend than anything your ad agency produces. If this is a scary proposition, ask yourself how well you are serving your customer.

No longer can you rely on marketing to compensate for a mediocre customer experience. It’s time to forget about creating advertising campaigns and focus on creating a culture around your brand.

How well do you know your customers? The answer may surprise you.

Don’t take customer loyalty for granted. Today’s happy customer can be gone tomorrow if you don’t make an investment in staying relevant and meeting their needs.

Gone are the days of growing your brand by marketing to the masses. To get and keep customers today, you must practice trustcasting.

Don't let the name fool you. Social networking sites can be a powerful tool for business growth, if you use them to expand and strengthen connections.

With all the buzz around SEO, can you separate fact from hype?

Everyone wants a beautiful website. But the real secret to success compelling, well-organized content.

Today's episode is about capturing inspiration. When your next big idea strikes, will you be ready?

What's the cardinal sin of website design, and is yours guilty? Find out in today’s episode.