The Family Business Podcast

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Full enrollment doesn't always mean profitability.

In this episode of A Family Business, Certified bookkeeper Dawn Morgan joins Andy Seeley to break down the real financial blind spots hurting gymnastics gyms and kids' activity centers.

From hidden expenses like untracked discounts and undercharging, to the dangers of mixing personal and business finances. They cover cash flow management, building reserves, the KPIs that actually matter (facility utilization, payroll percentage, retention rate, and secondary revenue), and why having a specialist who knows your industry's cycles makes all the difference.

Guest: Dawn Morgan
Website: https://www.fulloutbooks.com/
Facebook: https://www.facebook.com/profile.php?id=61562696904242

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#GymnasticsMarketing #Cheer #KidsActivityCenter #SwimSchoolMarketing #DanceStudioMarketing #BusinessGrowth #SmallBusinessScaling #BusinessFinance #GymnasticsforKids

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Your coaches are your product.

If they know how to do a cartwheel but have no idea how to actually teach one, your retention is suffering whether you realize it or not.

Katherine Thomas of Confidence in Coaching joins the Family Business podcast to break down why coach confidence is the missing piece in most gymnastics gyms and kids' activity centers, and what owners can do about it right now.

We cover how low coach confidence drives kids and staff out the door, the real cost of high student turnover, three things you can start doing this month to build a stronger coaching culture, and how investing in your coaches reduces owner burnout and breaks the hub-and-spoke trap.

Guest: Katherine Thomas
Website: https://confidenceincoach.com/
Instagram: https://www.instagram.com/confidenceincoaching/
LinkedIn: https://www.linkedin.com/in/katherine-thomas-23477b99/

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#GymnasticsMarketing #Cheer #KidsActivityCenter #SwimSchoolMarketing #DanceStudioMarketing #BusinessGrowth #SmallBusinessScaling #BusinessFinance #GymnasticsforKids #IncreaseGymnasticsEnrollments

Want to fill your classes AND actually make money? Book a FREE Strategy Call: creativelydisruptive.com/book-a-call

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Private equity is buying up gyms. Insurance rules are changing. And most gym owners are leaving real money on the table because raising prices feels scary.

In this conversation, CAM Incorporated owner Bryon Hough breaks down what every gymnastics gym owner needs to know right now: why mom-and-pop gyms still matter, the biggest financial and liability mistakes club owners make, why profitability isn't a dirty word, and how building the right team of staff (not doing it all yourself) is the difference between owning a job and owning a business.

You'll hear real stories, from a $250,000 gym sale to a $5 million club working through a financial pickle, plus straight talk on exit planning, staff pay, and what actually makes a gym valuable.


Podcast Guest: Bryon Hough

Website: https://camincorporated.com/
Facebook: https://www.facebook.com/CAMIncorporated
LinkedIn: https://www.linkedin.com/company/children-s-activity-management-inc/

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#GymnasticsMarketing #Cheer #KidsActivityCenter #SwimSchoolMarketing #DanceStudioMarketing #BusinessGrowth #SmallBusinessScaling #BusinessFinance #GymnasticsforKids

Want to grow your kids' activity center into a profitable business? Book a Free Strategy Call with us today at: http://creativelydisruptive.com/book-a-call

See how top gymnastics gyms and youth activity centers streamline operations, reduce admin stress, and grow enrollment without burning out.

Hear from Jackrabbit Technologies on what’s driving industry-leading tools, real data trends, pricing confidence, and the operational systems helping owners shift from overwhelmed to organized. A clear look at smarter class management, stronger community communication, and what successful gyms are doing differently right now.

Guests: Jackrabbit Technologies (Amber Smith & Amanda). https://www.jackrabbitclass.com/

Get your ultimate kids activity center marketing guide by visiting: https://creativelydisruptive.com/tired-of-enrollment-guesses-get-a-predictable-growth-system/ 👇

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#GymnasticsMarketing #Cheer #KidsActivityCenter #SwimSchoolMarketing #DanceStudioMarketing #BusinessGrowth #SmallBusinessScaling #BusinessFinance #GymnasticsforKids #IncreaseGymnasticsEnrollments

In this interview, Nicole Langevin shares the exact strategies that took her from coaching in one gym to consulting internationally.

She reveals how working with Creatively Disruptive gave her a mindset shift that improved everything about her business.

Plus, the hilarious "reverse heckle" story that left Andy speechless in front of 200 people! 😂

Looking to grow your kid’s activity center business? Kindly reach us via our website: https://creativelydisruptive.com/

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Kids First Sports Center executives Jennifer and Casey reveal how they built a gold-standard team culture that actually works.

In this video, you'll learn their proven hiring strategies for teenagers, their 26-point culture framework that eliminates micromanaging, and how they turned COVID's staffing reset into an opportunity.

Also find out why you should rather go short-staffed than poorly staffed and their approach to nurturing staff through mistakes instead of policing behavior. Plus their insights on AI's impact and what thriving activity centers will look like in 10 years.

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Ready to grow your business? Book a FREE Strategy Call: creativelydisruptive.com/book-a-call

#GymnasticsMarketing #Cheer #SwimSchoolMarketing #DanceStudioMarketing #KidsFirstSportsCenter #BusinessGrowth #KidsActivityCenter #SmallBusinessScaling

Tired of your business depending on your presence for everything?😓

Our Client, Robin Joens, ran Somersaults Gymnastics for 25+years but was ready to quit.

Her tank was empty from being the hub of everything. Then she decided to book a call with us & everything changed.

Robin went from working IN her business to working ON it. She can finally take vacations and rediscover why she loved gymnastics in the first place.

Her business now runs without her constant presence, creating the freedom every gym owner deserves.

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#GymnasticsBusinessTips #SmallBusinessGrowth #GymOwnerSuccess

Patrick Thomas built Rock Gymnastics from nothing while sandwiched between two established competitors who had dominated the market for decades.

In this Podcast Interview, he shares the exact strategies that helped him break through, including the single biggest move that changed everything for his business.

You'll learn why most gym owners fail at marketing, the real secret to standing out in a crowded market, and how focusing on community communication transformed his entire operation.

Ready to grow your business? Get your revenue growth session at: https://creativelydisruptive.com/book-a-call/

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#SmallBusinessGrowth #GymnasticsBusinessTips #EntrepreneurSuccess

Running a gymnastics gym or kids' activity center is about more than just teaching, it's about building a sustainable business.

CPA Sean Dever, who specializes in working with over 1,500 kids' activity centers, shares the financial realities that most owners miss.

From understanding why retention matters more than constantly chasing new enrollments to why underpricing actually hurts your ability to serve families, this conversation breaks down the numbers that make or break your business.

You'll hear straight talk about the discount trap that costs owners tens of thousands annually, why many gym owners retire with nothing despite decades of hard work, and the surprising truth about business valuations.

Plus, real strategies for building financial cushions, planning for retirement, and creating the advisory team you need to make smarter decisions.

If you've ever stared at the ceiling at 3 AM worrying about your gym's finances, this one's for you.

Want to transform your kids' activity center into a profitable business while serving your community better? Book a Free Strategy Call with us today at: creativelydisruptive.com/book-a-call

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#GymnasticsMarketing #Cheer #KidsActivityCenter #SwimSchoolMarketing #DanceStudioMarketing #BusinessGrowth #SmallBusinessScaling #BusinessFinance #GymnasticsforKids #IncreaseGymnasticsEnrollments

00:38 – Intro
03:40 – Why Gym Owners Should Stop Chasing More Kids
04:28 – The Power of Raising Prices in Gymnastics Businesses
04:48 – Understanding Profitability in Kids’ Activity Centers
09:44 – How Raising Prices Improves Your Gym’s Quality
10:38 – The Hidden Cost of Discounts for Gym Owners
13:21 – Why Gym Owners Need Financial Advisors for Pricing Decisions
15:38 – Marketing vs. Communicating with your Community for Gyms
16:38 – Why People Don’t Know Your Gym Exists (and How to Fix It)
21:12 – Budgeting Tips for Gym Owners
24:09 – Retirement Planning for Gym and Activity Center Owners
29:52 – Planning a Successful Gym Exit or Business Sale
34:17 – How to Value Your Gym Business Accurately
36:17 – Building Financial Cushion and Reinvestment Strategies
39:48 – Why Building Wealth in Gym Ownership Takes Time
40:38 – Closing Thoughts

Want to fill your classes AND actually make money? Book a FREE Strategy Call: creativelydisruptive.com/book-a-call/

Download our FREE Ultimate Marketing Guide: https://creativelydisruptive.com/tired-of-enrollment-guesses-get-a-predictable-growth-system/

From charging $90/month to nearly double that while maintaining full enrollment - Chris Campbell shares the exact moment that transformed Gemini Gymnastics from a "very expensive hobby" to a thriving business.

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#SmallBusinessGrowth #GymnasticsBusinessTips #EntrepreneurSuccess