The Fan Engagement Podcast

The Fan Engagement Podcast

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The Fan Engagement Podcast episodes

  • #4 Rob Johnson, The Hundred: A disruptive engagement strategy to attract new audiences to watch cricket

    Rob Johnson is Head of Digital and Content at The Hundred, a professional 100-ball franchise tournament run by the England and Wales Cricket Board (ECB).

    The Hundred launched in 2021, with a revitalised format and disruptive strategy to attract new audiences to watch cricket, including female fans and Gen Z’ers – and it’s been a mega success.

    But how, in just two seasons, did the league attract 4.9 million fans to watch women's cricket, achieve record-breaking TV viewing fixtures and in 2022 draw 500k fans into stadiums across the UK?

    In episode four of The Fan Engagement Podcast, you’ll learn:

    • 01:12-03:40: Why the ECB needed to launch a new, disruptive product
  • 03:41-05:26: How The Hundred attracted over 500k fans into stadiums last year
  • 07:14-08:47: What The Hundred has learned about its audience since 2021
  • 09:05-12:41: How The Hundred achieved record-breaking viewing figures
  • 12:42-15:23: Why the new 100-ball format is the biggest innovation in cricket this decade
  • 15:24-17:30: How The Hundred has attracted new FMCG sponsors like KP Snacks and Robinson’s
  • 17:31-18:48: How The Hundred is building on ownable database of fans
    • 23 min
  • #3 Aidan Lyons, Williams Racing – The race to monetize F1 fans after Drive to Survive
    Aidan Lyons is Chief Growth Officer at Williams Racing, one of the most successful and prestigious Formula 1 teams in the history of the sport. Founded by Frank Williams in the 1970s, Williams Racing boasts over 391 million global fans. Aidan joined the F1 team in 2021 following a decade at the NFL, responsible for revitalizing Williams Racing’s fan engagement strategy hot on the heels of series one of Netflix’s Drive to Survive. But how is Williams Racing capitalizing on sport’s exciting international growth?
     
    In episode three of The Fan Engagement Podcast, we uncover:
    • 04:03 - 06:37 How Aidan and his team unlocked 300% social media growth in two years
  • 06:38 - 07:29 The power of interactive O&O content for fan monetisation
  • 10:08 - 12:14 How Williams Racing captured new U.S. audiences after Drive to Survive
  • 12:15 - 14:12 Why the F1 team created exclusive behind-the-scenes content to engage fans
  • 14:13 - 15:35 Williams Racing’s unique approach to physical fan activations
  • 16:57 - 19:11 The best digital channels for engaging and monetising fans at scale
  • 19:12 – 20:32 The secrets to more meaningful, measurable sponsor activations
    • 22 min
  • #2 Grant Cohen, Fan Controlled Sports – What happens to engagement when fans take control?

    Grant Cohen is the co-founder of Fan Controlled Sports + Entertainment. He runs a fast-growing portfolio of interactive sports leagues that allow fans to vote on everything from team names to jerseys and play-by-play tactics.

    Fan Controlled Football is broadcast to millions of live viewers around-the-world on Twitch, NBCLX, DAZN and FuboTV. Meanwhile, Cohen and his team recently launched Fan Controlled Hoops and secured $40M Series A funding, with high-profile team owners including NFL stars Marshawn Lynch, Richard Sherman and Austin Ekeler.

    In episode two of The Fan Engagement Podcast, we explore:

    • The impact on engagement when fans have a meaningful voice
  • A new model for attracting and retaining Gen Z fans
  • How Fan Controlled Football grew its online audience
  • Plus much more!
    • 22 min
  • #1 New York Jets’ Jeff Fernandez – Building personalized 1:1 relationships with NFL fans

    Jeff Fernandez is Vice President, Business Development + Ventures at the New York Jets.

    For 20 years, Jeff has helped the Jets to drive audience growth, innovation and commercial value. He previously worked for the Buffalo Bills.

    In the first episode of The Fan Engagement Podcast, award-winning host Megan Cain speaks to Jeff to uncover:

    • How the Jets grew its first-party database by 1000% in four years
  • The strategies Jeff and his team utilize to drive UK market growth
  • The difference in fandom when the Jets win and lose
  • Plus much more!
    • 20 min

About The Fan Engagement Podcast

From the publisher's feed

How do the world’s biggest sports, teams and advertisers engage fans? And what are the secrets to monetizing the world’s most in-demand audiences?