When you’re running a business, it’s easy to get caught up in the operations – the day-to-day processes and the figures – that the customer falls to the wayside. However, customer experience is so much more valuable than what many business owners think out there. Today, Jared Orton is joined by Jesse Cole – the owner of Fans First Entertainment and the Savannah Bananas, and the author of Find Your Yellow Tux: How To Be Successful By Standing Out – to get into the nitty-gritty of why you should be prioritizing the fans first experience in your business. With your customers, you should, as the song says, “try a little tenderness,” because they know when you go the extra mile for them. In the long run, the great experience you leave them with might just send your business to the top.

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