Your customers are already telling you what they’re confused about—through emails, phone calls, DMs, and awkward pre-sales conversations. But for most businesses, those questions sit in inboxes instead of on the website where they could quietly win more clients. In this episode, Catherine shows you how to turn everyday questions into a simple FAQ system that boosts SEO, reduces repetitive enquiries, and makes nervous visitors feel understood. In plain language, she explains which questions belong on your main pages, which deserve their own FAQ hub, and how search engines use those answers to connect you with better-fit visitors. Then Leo “paints a picture” of a calm, easy-to-skim FAQ design: clear categories, friendly microcopy, and layouts that feel like a conversation, not a legal document. Together, they introduce the Artbreeze FAQ Flow Framework—a 30-minute process to collect, sort, and place your top questions. By the end, you’ll know exactly how to turn question chaos into a relaxed resource that saves you time, builds trust, and quietly nudges visitors toward working with you.