Bec is one of those lucky people who has a mathematical brain. But she is also a very good writer, and as some of you would know, Bec is one of our guest columnists. It’s a unique combination that you don’t see often.
Bec has been instrumental in the Cotton industry and has seen some of the big changes that have allowed it to become the progressive industry it is. I asked Bec why it’s so progressive. She said it’s because it’s an industry where Farmers aren’t competing with each other; everyone wants to see those who commit to it do well, and they will pull out all stops to make sure the very best knowledge is shared.
It’s a refreshing approach, as many of the more traditional industries compete more than share. It’s one of those industries that attracts a lot of young people, which keeps it vibrant and fresh.
Bec's big Cotton project was developing a traceability model called Australian Super Cotton. She described it as a dirt-to-shirt, full supply chain, single-origin story. Bec learnt lots from this, which she outlines, but one of the biggest things was that just having a story wasn’t enough, which I found interesting.
Those who have tried to control all or most of the stages of the supply chain know how hard it is, and Bec went through all that. She learnt so much, and is using some of those learnings in the current projects she is working on.
The program came to a close not because it wasn’t successful, but because they stopped producing seed for the long staple cotton (which was of higher quality) they were using.
We spoke about so much more, including her shift from Cotton to Sheep, her AI brain project, her writing and consulting and how she has just taken on a CEO role for Aussie Helpers.
It's been quite a journey so far for Bec, and she has achieved so much. A great listen from someone who is challenging Ag's status quo.
I hope you enjoy. End of message
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