How do you measure the success of an entrepreneur?
For serial business-creator Brad Keywell, that question is often answered with another question: “How old were you when you first started your own business? And how did it do?”
The litmus test is stolen from Warren Buffett, but for Keywell, it’s a pretty accurate gauge of how the Groupon co-founder’s life would go. From homemade greeting card guilds to a Sunday morning bagel-and-orange-juice delivery service, Brad’s humble beginnings gave way to a slew of start-ups later in life, among them Groupon, MediaBank, Echo Global Logistics and new wave education and (now) Windy City mainstay, Chicago Ideas Week.
In today’s episode of the Farmhouse Podcast, Brad chats Lightbank (his newest venture), how business partnerships, like marriages, have “their own kind of intimacy,” and why Keywell thinks college is not a full time job. Oh, and if you’re looking for counsel on how to make a quick buck, look elsewhere than this Michigan native for advice: “Most overnight successes are ten to twenty years in making.”