In this episode of Harmonious at Lunch, branding expert Kim Derrick Rozdeba dives deep into the five Cs of branding: Commitment, Construct, Community, Content, and Consistency. You'll learn how to use these powerful principles to craft a brand that resonates with your customers and fuels business growth.

Kim Derrick Rozdeba's Bio:

Kim Derrick Rozdeba is a strategic branding expert with over three decades of experience working with Fortune 500 companies. He's the author of two branding books, including his latest release, "Loyalnomics: The Power of Branding."

Key Takeaways:

• The importance of understanding what a brand truly is: "A brand isn't about what it says or does, but how it makes its customers feel."
• How the five Cs of branding can help you build a brand that consistently delivers that feeling to your customers.
• Why starting with your commitment (your brand's promise) is essential.
• The different aspects that make up your brand's construct, including logo, design, messaging, and personality.
• The importance of building a strong brand community that includes your customers, employees, advocates, and even the media.
• How to use content marketing and PR to effectively communicate your brand message.
• Why consistency is key to building a sustainable brand.

Take Action:

• Visit Kim Derrick Rozdeba's website at https://www.rozdeba.com/ to learn more about his work and download free resources.
• Grab a copy of Kim's new book, "Loyalnomics: The Power of Branding" on Amazon: amzn.to/4e3D7ER
• Connect with Kim on social media:
• LinkedIn: http://www.linkedin.com/in/derrickrozdeba
• Instagram: http://www.instagram.com/kdrozdeba/

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