Super Clinic Project Podcast

The Fastest Way to Deepen Patient Buy-In

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Episode Summary

Host Jennifer Gligoric welcomes Rob Wentz, founder of the Unstuck Movement, Christian entrepreneur, best-selling author, media marketer, strategist, and award-winning radio personality. Rob shares his journey from awkward, introverted broadcaster to master communicator and coach, unveiling his Six Attitudes of Brilliant Communicators. This episode is packed with actionable strategies for clinic owners and leaders on intentional communication, authentic relationship-building, and how to create lasting impact in business and life.

Key Topics & Takeaways

The Six Attitudes of Brilliant Communicators

  • Be Bold:
    • Address difficult conversations head-on. Avoiding uncomfortable truths only creates more negativity and missed opportunities for growth.
  • Be Fresh:
    • True listening is rare—be genuinely curious, ask questions, and focus on understanding others rather than waiting to speak.
  • Be Pliable:
    • Adapt your communication style to your audience without losing your own identity. Authenticity attracts trust and respect.
  • Be Precise:
    • Communicate with clarity and brevity. The most powerful messages are delivered with few, well-chosen words.
  • Be Confident:
    • Confidence is rooted in knowing your vision, values, and why you do what you do. Self-awareness and integrity are key.
  • Be Remarkable:
    • Seek to create win-win situations and serve others. Remarkable communicators build relationships, not just transactions.

    Authenticity & Relationship-Building

    • Authenticity is magnetic—people are drawn to those who are real and consistent in their values.
    • Building real connections with patients and clients leads to loyalty, referrals, and long-term business growth.
    • Systemize personal touch: Document patient stories and motivations in your EHR to ensure every visit feels personal.

      • Business Impact for Clinic Owners

      • Go beyond surface-level interactions. Ask about each patient’s “why” and tailor your care to their true motivations.
      • Presence and curiosity can transform not only patient outcomes, but also your clinic’s reputation and referral base.
      • Not every provider wants deep relationships, but those who do can build a loyal, steadily growing client base.

        • Balancing Volume and Connection

        • Some practitioners focus on high volume, while others prioritize deeper, longer-lasting relationships—even if it means seeing fewer patients per day.
        • There’s no one-size-fits-all, but intentional, authentic communication always creates more value.
          • Actionable Insights for Clinic Owners
          • Be Intentional:
            • Treat every conversation as an opportunity for impact—don’t just “get through” your day.
          • Listen Actively:
            • Ask questions that get to the heart of your patients’ needs and motivations.
          • Document Personal Details:
            • Use your EHR or notes to remember what matters most to each patient.
          • Serve First:
            • Approach every interaction with the mindset of creating value and service, not just making a sale.
          • Build Win-Win Relationships:
            • Focus on creating mutual benefit—in patient care, networking, and business partnerships.
            Memorable Quotes

            Being bold is the hardest but most important part. — Rob Wentz

             

            If you don’t know who you are, it’s hard not to break when you bend. — Rob Wentz

            Precision in speaking is everything. The most powerful speakers are quote-worthy because they say so much in fewer words. — Rob Wentz

            Imagine the difference I can make in that person’s life if I pay attention. — Rob Wentz

            A great conversation and meeting people is never a waste of time if you’re open to all the other possibilities. — Jennifer Gligoric

            How to Support the Show

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            Want a handout or companion worksheet? Visit superclinicproject.com and check out the free Skool community for downloads and episode extras.

            About Our Guest

            Rob Wentz is the founder of the Unstuck Movement, a Christian entrepreneur, best-selling author, strategist, and award-winning radio personality. He specializes in helping leaders and organizations level up their communication, build authentic relationships, and create lasting impact through intentional, value-driven strategies. Connect with Rob at LeadImpactTransform.com or on social media as Rob Z. Wentz. 

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            Super Clinic Project PodcastBy superclinicproject