Mike Cassidy and Duke Marr, of digital commerce agency Corra, tackle the challenge of rallying the various ecommerce enterprise stakeholders around a common vision. 

Marr, Corra's senior vice president of strategy and marketing, also shares his industry insights on personalization strategies and the evolving role of AI in shaping the future of online shopping. Cassidy and Marr's conversation dives into how retailers can optimize their funnels, lower customer acquisition costs and stay ahead of industry changes. 

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This is The Fearless Commerce podcast, a regular plunge into understanding why commerce leaders do what they do and how they managed to embrace fearlessness in the face of retail.

Signifyd

Host Mike Cassidy and Anh Vu-Lieberman, of Noggin, explore the notion of fearlessness in commerce, career and life. Vu-Lieberman, Noggin vice president of conversion rate and site optimization, talks about how her family's experience fleeing Vietnam and her childhood in the U.S. shaped the resiliency she leans on in her fast-paced day-to-day looking after multiple brands in an ecommerce portfolio. 

Vu-Lieberman discusses site optimization, why conversion is not the end-all-be-all and her innovative thoughts on loyalty programs. 

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This is The Fearless Commerce podcast, a regular plunge into understanding why commerce leaders do what they do and how they managed to embrace fearlessness in the face of retail.

Signifyd

In this episode of the Fearless Commerce Podcast, Mike Cassidy talks with Hani Batla, CIO and CTO at Adorama, about the significance of digital identity in ecommerce. Cassidy and Batla dig into how bringing customer data together across multiple platforms makes for better customer experiences, boosts security and drives retail innovation. The two get into personalization, returns management and fraud prevention, providing insights for ecommerce and retail leaders.

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This is The Fearless Commerce podcast, a regular plunge into understanding why commerce leaders do what they do and how they managed to embrace fearlessness in the face of retail.

Signifyd

In this episode of the Fearless Commerce podcast, Signifyd's Mike Cassidy chats with Sucharita Kodali, Vice President and Principal Analyst at Forrester, about the changing retail landscape. They dive into the resilience of ecommerce, the struggles of digitally native brands, and the rise of sustainability movements like Buy Nothing. They also explore how consumer sentiment, political divides, and AI are shaping the way retailers connect with their customers..

00:14 - Introduction to Fearless Commerce podcast and guest Sucharita Kodali
01:40 - Current retail landscape and economic resilience
02:41 - The collapse of digitally native brands
03:53 - The role of inflation and consumer spending in retail
05:55 - Explaining the Buy Nothing movement and its impact on retail
08:32 - The future of consumption and government regulations
11:57 - Opportunities ahead for ecommerce
14:07 - Leveraging customer feedback and AI in retail
15:30 - Closing thoughts on retail innovation

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This is The Fearless Commerce podcast, a regular plunge into understanding why commerce leaders do what they do and how they managed to embrace fearlessness in the face of retail.

Signifyd

In this episode of the Fearless Commerce Podcast, host Mike Cassidy sits down with returning guest David Cost, Vice President of Digital and Ecommerce at Rainbow Shops, to explore the evolving world of ecommerce and retail. They dive into key topics like ecommerce trends, privacy concerns with cookies, the impact of buy online pick up in store (BOPIS), and the challenges of scaling new technologies like Gen AI. David also shares insights on replatforming to Shopify, combating ecommerce fraud, and how physical retail stores can offer a competitive edge. Tune in to hear practical advice and industry insights from one of the leaders in the digital commerce space.

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This is The Fearless Commerce podcast, a regular plunge into understanding why commerce leaders do what they do and how they managed to embrace fearlessness in the face of retail.

Signifyd

Gen AI and advancing technology is the key to customer experience — and a fraudster’s success

Bridget Korney has seen and driven a lot of change at Groupon, an ecommerce pioneer that has survived and thrived for 15 years. Korney dropped in on The Fearless Commerce podcast to trace her 13-year career at Groupon and offer some insights for those looking to emulate her success. Korney also had plenty to offer those working in ecommerce, including how to operationalize the notion of putting the customer first, how rapidly evolving technology is making fraud and risk management more challenging and why — despite her professional success — she still fears falling on her face.

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This is The Fearless Commerce podcast, a regular plunge into understanding why commerce leaders do what they do and how they managed to embrace fearlessness in the face of retail.

Signifyd

The physical store isn’t dead, data inspires customer love and free shipping beats fast shipping nearly every time.

David Cost, vice president of ecommerce and marketing at Rainbow Shops is an ecommerce innovator, a person who understands that trying something first can give you an edge. But when he joined us for The Fearless Commerce Podcast he explored the curse of the shiny object. Cost also provided a history lesson around the early days of selling online, provided a look at where digital marketing is headed and dished out enough career advice to fill a self-help book or two while providing suggestions to neutralize fear so it doesn’t quash creativity.

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This is The Fearless Commerce podcast, a regular plunge into understanding why commerce leaders do what they do and how they managed to embrace fearlessness in the face of retail.

Signifyd

From secret agent film fan to fraud fighter: How to build a risk management career

Tara Mitchell is an ecommerce superstar having worked in fraud and risk management  at Etsy, Uber and Wish. The best part: She’s basically a self-taught expert. She can explain — and she did on The Fearless Commerce Podcast. But wait. There is more. Mitchell walked us through how to expand risk management around the world, what secret agent movies have to do with a passion for stomping out fraud and how there is power in talking about your fears. She assesses the current state of women in tech and provides a big reveal. Something about a new career.

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This is The Fearless Commerce podcast, a regular plunge into understanding why commerce leaders do what they do and how they managed to embrace fearlessness in the face of retail.

Signifyd

Forget what you know: Why unconventional wisdom is the future of retail

Brendan Witcher, one of the leading thinkers on the future of ecommerce, stopped by The Fearless Commerce Podcast for a wide-ranging conversation about (spoiler alert) the future of ecommerce. Oh, but that’s not all. In a crisp conversation, Witcher unleashes his inner Dr. Phil to explain why some retailers enjoyed stunning success during the pandemic while others bumped along. He tells us when “fail fast” makes sense and when it’s not such a good idea and he fills us in on the one question about fraud and payments that people don’t ask him but should ask him.

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This is The Fearless Commerce podcast, a regular plunge into understanding why commerce leaders do what they do and how they managed to embrace fearlessness in the face of retail.

Signifyd

Finding your soulmate in retail can be a heartbreaking pursuit

The Fearless Commerce Podcast sits down with Signifyd Data Analyst Phelim Killough to explore the ins and outs of customer loyalty in the age of one-click infidelity. Always the romantic, Killough explains how Soulmates, Hot Dates, Ghosters and Exes drift in and out of online retailers' lives and how merchants can hang onto their most valuable relationships. For good measure, Killough dives into his educated predictions for the holiday season.

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This is The Fearless Commerce podcast, a regular plunge into understanding why commerce leaders do what they do and how they managed to embrace fearlessness in the face of retail.

Signifyd