The Fearless Launching Show with Anne Samoilov

Sometimes we set out to do a new project in our business and reality sets in to what it really takes to make it happen.

Check out today’s Fearless Launching Show where I share:

My initial plan for the podcast

What I didn’t really plan for before launching

How I’m changing the show moving forward

The exact tweaks I’ll be making

And how you can hold me accountable

Spoiler alert: Weekly shows officially start TODAY and a renewed commitment to quality...

A few weeks ago - I got this email from Racheal Cook, friend, past client, and amazing entrepreneur.

Here’s what Racheal said:

Just wanted to reach out to let you know the results of the Fired Up + Focused Challenge that you helped me map out early this year. Basically... it's been the most awesome thing ever!

Since launching the challenge -

Email list has DOUBLED {all organically with only a few emails to my own list to kick it off and NO Facebook ads}

Converted 4.5% Challengers into PAID CLIENTS {previous launch strategy of 3-part video series converted less than 1.5%}

January 2014 was the best month EVER - over $75K! - between sold out CBD + mentorship clients

By the time I close out 2014, this challenge alone will have 3x my biz over last year.

I knew I had to bring Racheal back because I’ve worked with her a few different times for different reasons...once after becoming a new mom and then awhile later when she was ready to shake things up.

Here’s what we talked about today:

Racheal shares her previous launch strategy - and why she decided to change it

How long it took her to realize she wanted to improve sales and conversion

How we worked together and came up with the idea of the Fired Up and Focused Challenge

The shift she made and the exact results it has brought to her business and launches

What you need to know about testing, playing around, and changing things up in your business

Plus - she sums it all up to the biggest reason she’s had so much success this year (and it’s something you can start doing way before you launch)

Since I’ve spent the last few weeks talking about launches, how to launch alone, why launches aren’t working… I decided to switch things up and feature one of the stand out students in Fearless Launching. She is such a great example of what it takes to build an empire one launch at a time.

Theresa Reed is also known to many as The Tarot Lady…I just know her as a seriously bad ass entrepreneur…And to me this is a huge eye opener.  You wouldn’t think that someone who reads tarot cards for a living is such a shrewd business woman.

But she is.

Theresa joined Fearless Launching back in the early days and to be totally honest, I had no idea what I could possibly teach her.

Theresa is what I call a serial launcher, but she launches in a smart well thought out way.

She’s launched everything from live events to ecourses to group training...and earlier this year I was on her business focused monthly radio show Talking Shop which she does with Bri Saussy….and she provides a much needed service to other tarot professionals and other spiritually minded and aligned entrepreneurs.

In this packed 30 minutes you’ll learn:

What Theresa does at the core of her business and how that’s shifted over the past few years.

How she launched her first training courses after running a successful Tarot business for years.

The moment she knew she was ready to launch.

Her exact preparation strategy for every launch. (Secret sauce alert!)

The one she learned from Fearless Launching that never occurred to her to do but makes so much sense!

Theresa reveals her favorite favorite thing to launch and share and teach...

She talks about how she determines launch dates… the key is ease and avoiding mercury in retrograde.

And as a special treat…(you gotta stick around till the end) Theresa reveals some months coming up that are super hot months and good for most anyone to launch.

Leave comments for Theresa over on the blog - she just might be able to give you the date you should launch your next product!

• How you navigate the time before you have the resources to hire

• 5 secrets you can take to the bank

• Why your launch goals should be real

• Tools to use when you're launching alone

• I get real about the whole week of un-productivety that almost killed my launch

• Questions you need to honestly ask yourself

Resources and Links Mentioned:

Leadpages

Canva

Picmonkey

Word Swag  

Is your business growing or failing? How do you tell?

Where do you go for answers?

 I’ll tell you where - > here! This episode features Google Analytics and SEO expert Liz Lockard.  

 I met Liz way back in 2012 during one of the first rounds of Fearless Launching. 

 I was eager to get her on the show because I’ve been able to see her grow from a consulting business only to scaling her business with group training programs...literally from idea to launch and then beyond.  

 She’s been seen all over the web (and around Philly where she’s from) -- at LKR Social Media, Rise To The Top, Social Media Examiner and more… prepare yourself from some giggles...but in between we manage to cover a bunch of more serious and useful topics.

 This episode is jam packed.

Here’s what you’ll learn in this episode:

•Tricking yourself to launch (and to do many other things)

•Why a little pig makes me so happy

•How Liz got the knack for numbers and data, and all that stuff that makes    most people sick to their stomach

•What Liz thinks about trying to keep your SEO tuned exactly to Google algorith

•How to look at your data and know that your business is growing or at least on track

•What’s more wayyyy more important than watching page views

•On site and off site methods of “doing SEO” for your business website

•The #1 mistake that new business owners are doing when they try to SEO their website

 We do a lot of giggling for a chat about analytics and data...so don’t be surprised, but I can assure you that we dig in deeper on strategies and tips to get you started with both analytics and SEO.

Here’s what you’ll learn in this episode:

What or Who is Edgar?

How is Edgar different from other similar software like him?

The first thing Laura did once you decided she decided to create it

How did Laura come up with the idea?

What Laura learned about the process of developing software and how it differs from creating online programs?

Plus we talk about what seems to be the growing trend of online entrepreneurs who are developing software, apps, and other non info-product-y products.

Today’s episode features Erin Stutland.  I worked with Erin on her first launch of the Shrink Session workout and since then the program has grown like crazyyyyy.  

I pulled Erin into the launch lair to talk about her recent amazingness launch for Shrink Session and the free challenge that blew the roof off the launch...but what we ended up talking about was how Erin’s launched other programs, changed her business over time.

We talk fear, fun, and crushing it.  Enjoy and make sure to leave her a comment below!

Visit annesamoilov.com/show for more details.

Today’s episode features Hilary Rushford - style blogger, stylist, and now entrepreneurial guide + strategist...and author!

This lovely has so much energy and insight to give, even seasoned business owners have something to learn here.

What I think I like most about Hilary is her story and how real it is--the journey of discovering the corporate life was not for her and how she went on a mega self-learning business school pilgrimage to figure it all out.  She's driven, smart, and really funny too!

Here’s what you’ll learn in this episode:

Today’s show features entrepreneur Jessica Kupferman, podcast, mom, funny lady…and word of warning - we always have a ton of fun together, interrupt each other and generally like to make a joke if things get too serious.

She's obsessed with podcasting and sharing why your business needs a podcast... and specifically why more women need to do podcasts!

And you’ll hear Jessica go off on delegating, being interviewed, and helping me create the officially first NON-CLEAN interview, so grab your headphones for this one.

Listen in to this episode where I share:

how long in advance of a launch to run Facebook ads

what type of Facebook ad worked best for me

how long it took to see any results

what I didn’t know that I will do different next time

the exact leads brought in by 2 types of ads

...and I’ll also share my upcoming ads testing!

Also - visit the blog for more details on the tests and some screenshots of the actual ads I used: http://www.annesamoilov.com/real-facebook-ads-results/