February doesn’t kill your goals with a bang — it kills them with a whisper.

In this bonus episode, we’re giving you the actual playbook to eliminate the “February Ghost” before it takes your momentum: the tactical tools we use ourselves to move from “I want to” → “I am” and from “I should” → “I do.”

If the last episode was the diagnosis, this one is the prescription.

Here’s what we break down:

• The Why Shovel (5 Whys of Tolerance): Stop blaming the habit and uncover the identity that’s allowing it.
• The Evidence Log: Your brain doesn’t run on affirmations — it runs on proof. Build the case for your new identity one day at a time.
• The 1% Rule (Aggregation of Marginal Gains): Set standards that are too small to fail — and enforce them relentlessly until they compound.

We also hit real-world examples from Microsoft’s identity shift (know-it-all → learn-it-all), Ford’s radical transparency moment, and how 1% improvements create massive compounding growth in business, leadership, sales, and marketing.

The Identity Action Challenge (Do This or Stay the Same)

We made a free one-page PDF that walks you through all three tools.
Fill it out. Take a picture. Email it to us. We’ll pick the strongest one and give away a free 1-hour coaching session with Fitz & Franson to help you implement it top to bottom.

Because clarity without action is just entertainment.

🚀 Ready to Scale Your Business?

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Links & Contact

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