The Feel Good Galaxy (previously Retail For The Rest Of Us)

Ready to dive deeper into the relationship cycle?! This week Janine becomes your tour guide through the four phases of the cycle, taking us into how-to of turning your casual connections into ride-or-die community members that sell your shop/products for you.

If you’re just landing here, go back two episodes to get the scoop on what this series is about! Then tune in every Wednesday in June and Janine will walk you through how connections, customers, clients & community can transform your retail business.

✌️ And don’t forget we made you an epic free resource to follow along! Grab your free Building Community Dashboard at feelgoodretail.com/besties

Links:

👯‍♀️ The Audience Ecosystem: Direct And Indirect Audiences

🕸 feelgoodretail.com

📱 @feelgoodretail

 ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!  

Welcome back to our special miniseries all about community! Tune in every Wednesday in June and Janine will walk you through how connections, customers, clients & community can transform your retail business.

This week we’re talking about the relationship cycle. That’s how people go from connection to customer to client to community, supporting your shop every step of the way. In this episode, Janine walks you through each step of the cycle, so next week you’re ready to learn about opportunities for each stage.

✌️ And don’t forget we made you an epic free resource to follow along! Grab your free Building Community Dashboard at feelgoodretail.com/besties

Links:

👯‍♀️ The Audience Ecosystem: Direct And Indirect Audiences

🕸 feelgoodretail.com

📱 @feelgoodretail

 ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!  

We’ve said it before & we’ll say it again — the most effective way to grow your retail business is to focus on relationships. So this month on the pod, we’ve made you a special miniseries all about community!

Tune in every Wednesday in June and Janine will walk you through how connections, customers, clients & community can transform your retail business. This week we kick things off by explaining why community matters and how relationships + retention can help you stay resourced in your retail business.

✌️ We even made you an epic free resource to follow along! Grab your free Building Community Dashboard at feelgoodretail.com/besties

 ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!  

This week, we’re wrapping up our series on resources with a shopkeep Q&A! You don't want to miss this extra juicy episode where Janine answers your questions about money, marketing & mental health. Spoiler alert! Here are the questions we answer—

• What do I do about these Etsy fees?!
• How the hell do I figure out my open-to-buy?
• Where do I start when all my metrics are low?
• How do I actually leverage my email list?
• When can I afford to hire someone? And how do I figure out what they’ll do?!
• What should I do when something horrible is happening in the world & I have to market my products??

Be sure to tune in to the end of the episode for Janine’s #1 tip for how to grow your retail shop! And don’t forget to check out the new resources we made for you this spring—

• Take our Sustainable Sales Strategy Quiz!
• Join The Library— our new space for indie retailers to access resources and tools that support their shops ✌️

 ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!  

Have you ever wondered if one good piece of press could make your shop successful forever? That’s the magic of public relations! (Sort of.) This week, we have Nora Wolf of Wolf PR and Wolf Craft on the podcast to give us the rundown about what PR can do for small businesses...and what it can’t.

In this episode we cover:

• What PR is and isn’t (especially now that everything’s digital)
• When it makes sense to work with a PR agency
• Why good photos are SO important for your products
• How to craft a successful pitch
• When to pitch print vs digital vs holiday features

Tune in to learn why all you need for PR success is one product, good pictures and a story. Plus! It’s time to start pitching holiday gift guides & we’ve got a workshop to help you out. ⤵️

“How to Increase Brand Awareness with Holiday Gift Guide Press” MAY 16th at 10AM EST

Want to learn how to take advantage of the biggest PR opportunity of the year for product-based businesses? During this FREE workshop with Nora & Janine you’ll learn:

• Why the holidays have 5x the amount of press opportunities
• Why gift guides should be your media outreach priority if you sell products
• How gift guide press can supercharge your end of year sales goals
• When to pitch gift guides editors so you don't miss out on this great media opportunity
• 5 insider publicist tips so you're sure your product is ready for gift guide outreach

Register for the workshop here.

If you want more from Nora, here are the PR goods —

• Find Nora at Wolf Craft & Wolf PR
• Get Nora’s free Pitch the Media Mini Course
• Get Nora’s guides on Photography for Media Outreach

And we’ve got resources for you, too!

• Check out The Library— our new space for indie retailers to access resources and tools that support their shops ✌️
• Take our Sustainable Sales Strategy Quiz to get personalized advice for your business
• PLUS— this season, we want to hear from you! Are you resourced in your retail business? Leave us a voice note & tell us about it!

🕸 feelgoodretail.com
📱 @feelgoodretail

 ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!  

Ready to hear a hot take? You don’t need the algorithm. The algorithm needs you. Platforms like Instagram make their money selling ads against the attention that creators — including dope indie brands like you — cultivate. But you don’t have to spend your precious time making money for Mark Zuckerberg just to grow your shop!

In this episode, Janine unpacks why diversifying your marketing is so important — and how to make your content less disposable with the Platform Prism strategy. She also covers:

• Why Spring is a great time to focus on visibility
• How to make the most out of your content (with or without Instagram)
• Our favorite algorithm-agnostic strategies for growing your audience

This conversation is 👏 FULL 👏  OF 👏  ACTIONABLE 👏  ADVICE 👏  — probably because it came from our Building Moment Beyond the Algorithm workshop. Want access to the full workshop, including visuals & Q&A? Join the Library — a communal space for indie retailers to access resources and tools to support their shops!

And if you’re ready to go from ****stressed out shopkeep to sustainable growth with feel good systems, join us in Feel Good Foundations this spring!

PLUS— this season, we want to hear from you. Are you resourced in your retail business? Leave us a voice note & tell us about it!

🕸 feelgoodretail.com
📱 @feelgoodretail

 ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!  

Are you ready to meet your new favorite bookkeeper? Or let’s be real—your first ever favorite bookkeeper?! This week, we have our first guest of season three—Feel Good Retail’s very own bookkeeper, Jackie Gala of Simply Accounting.

In this episode we cover:

• The difference between a bookkeeper and an accountant
• How gross profit & cost of goods sold (aka COGS) are going your business’ BFFs
• Why Venmo & Paypal are bad for your books
• Jackie’s advice for DIY-ing your books
• & how to know when you it’s time to get a bookkeeper

This episode is FULL of priceless advice that will influence your money moves for years to come. Get ready to take notes!

If you want more from Jackie & Feel Good Retail, we’ve got you —

• Find Jackie at Simply Accounting Services
• Check out The Library— our new space for indie retailers to access resources and tools that support their shops ✌️
• Take our Sustainable Sales Strategy Quiz to get personalized advice for your business

PLUS— this season, we want to hear from you! Are you resourced in your retail business? Leave us a voice note & tell us about it!

🕸 feelgoodretail.com
📱 @feelgoodretail

 ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!  

Numbers don’t have to be scary, we promise! In fact, we believe that your numbers are neutral, and they’ll show you new opportunities for your business.

That’s why this episode is all about intuitive analytics. Join Janine as she talks about which numbers are most important for your shop and how keeping up with your analytics can actually be sweet, sweet self-care.

In this episode we cover:

• Why you should be tracking your traffic
• How to increase your conversion rate
• Checking in with your average order value (AKA that $$$$$$$)
• & Using your analytics to craft new stories & strategies for your shop

If you want more retail money magic, we’ve got the goods for you —

• Take our Sustainable Sales Strategy Quiz to get personalized advice for your business
• Get on the waitlist for Feel Good Foundations 😘
• Catch up on our past episodes about numbers: A Date with Your Data & Retail’s Magic Numbers

PLUS— this season, we want to hear from you! Are you resourced in your retail business? Leave us a voice note & tell us about it!

🕸 feelgoodretail.com
📱 @feelgoodretail

 ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!  

This season, we’re exploring what it means to be resourced in retail, and first up we want to know — what resources do you have (or not have) in your business?

Join Janine as she talks about integrating money, energy, and your own well-being for indie retail success. In this episode, we cover: 

• How money matters but resources are more than just money 
• Why your retail business might be surviving instead of thriving 
• Our top 4 Reasons Indie Retailers Fail to Grow

Make sure you take our Sustainable Sales Strategy Quiz to get advice on resourcing your business!

And this season, we want to hear from you! Are you resourced in your retail business? Leave us a voice note & tell us about it!

🕸 feelgoodretail.com
📱 @feelgoodretail

 ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!  

Your indie retail cheerleaders are back for another season! Season 3 of Retail for the Rest of Us will launch on March 16, 2022. This season’s theme is all about the question — What does it mean to be resourced in retail?

Tune in on your podcast platform of choice.

 ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!