Viji Richard is the founder of NeoFelis Labs — an enterprise intelligence company building AI and process solutions with ethics and governance at the core. Twenty years in corporate management, strategy and commercials. A master's in engineering, published research, and a leadership team made up of the friends she has had since she was a child.
She and those friends built their first product at sixteen, over a summer holiday they were meant to spend eating mangoes at their grandmothers' farms.
In this conversation with Mark Sephton, she talks about what it takes to build a company designed to still be standing when the hype cycle has moved on. Ethics and governance in the foundations, not the brochure. A revenue model that funds the products, so the funding round never has to. And a very deliberate no to the venture capitalists who now want a seat.
There is also the matter of the name. NeoFelis is a cat — and the reason why goes back to the tea estates she grew up around, the leopards that came down into them, and a decision she and her friends made about what to do with a wild thing rather than to it.
You can't train a cat. You have to work with the cat.
It turns out to be a governance philosophy.
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