On this episode of Sippin’ and Selling, Joey Chanel sits down with Priscilla Perez, co-owner of Voli 305 Vodka and longtime business partner of global superstar Pitbull, for an inspiring conversation about entrepreneurship, resilience, branding, and building a nationally recognized spirits company.

Priscilla shares the incredible story of how a friendship that began in Miami decades ago evolved into a thriving business partnership. From helping introduce Pitbull's early music to industry influencers, to acquiring and rebranding Voli Vodka, she discusses the challenges, lessons, and determination required to succeed in the highly competitive spirits industry.

The conversation dives into:

• The origins of Voli 305 Vodka
• Priscilla's friendship and business relationship with Pitbull
• Building a brand from the ground up
• Women in the spirits and beverage industry
• Entrepreneurship and overcoming obstacles
• The Hialeah Hustle mindset
• Launching new ready-to-drink cocktails
• Expanding into tequila, wine, and new product lines
• Acquiring and building a Miami distillery
• The future of Voli 305
• Partnerships with Hard Rock, Flanigan's, Margaritaville, and more
• Community impact through education, philanthropy, and animal rescue initiatives

Priscilla also reveals exciting news about Voli's continued expansion, discusses the importance of staying authentic in business, and explains why Miami remains at the heart of everything the brand does.

This episode is packed with entrepreneurial wisdom, behind-the-scenes stories, leadership lessons, and motivation for anyone looking to build something meaningful from the ground up.

Whether you're interested in business, branding, spirits, sales, marketing, entrepreneurship, or the story behind one of Miami's fastest-growing beverage brands, this is an episode you won't want to miss.