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Do you feel like you are spinning your wheels when it comes to social media and growing your business? Trust me, I've been there! Which is why I'm here to talk about about the power of LinkedIn! 

Today I share my personal LinkedIn journey and encourage you to get active on the platform. I discuss exactly how I started using LinkedIn to build my personal brand and audience, and share tips for posting content and engaging with others.  LinkedIn is a long game and not a quick solution for marketing and that all of my growth has been organic- no ad spend. So if I can do it, you can too!

Takeaways

• LinkedIn is not just a professional networking site, but also a social media platform.
• Consistency is key when posting on LinkedIn, start with a frequency that works for you.
• Engage with other accounts on LinkedIn by liking, commenting, and providing insightful comments.
• Building a community and audience on LinkedIn takes time and is a long-term strategy.
• Optimize your LinkedIn profile to attract attention and opportunities.
• Being active on LinkedIn can lead to entrepreneurship and speaking engagements.
• LinkedIn is a valuable platform for female entrepreneurs to start and scale their businesses.

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST: 

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE 

IG @cpennington55 

FB HERE

ChilledVino HERE

Text me!

Are you currently in a season of life where you are making some BIG decisions? Maybe you are switching jobs or wondering whether or not you should start a business. Either way, we all have things that we go through in life and listening to your intuition is crucial when it comes to decision making.  

Today I have Lynn Robinson with me. Lynn, bestselling author and intuitive advisor, shares her journey of how she launched her business at a funeral and emphasizes the importance of trusting intuition in making life decisions. She defines intuition as a guidance system that helps us make good decisions and explains how to recognize when intuition is showing up. Lynn discusses the consequences of not trusting intuition and shares personal stories of when she didn't follow her intuition. She also explores the shift in societal acceptance of intuition in decision-making and the need for new leadership that embraces intuition. Lynn provides a three-step intuitive technique for creating a successful life and offers tips for dealing with worry and negative self-talk.

Takeaways

• Trusting intuition is essential in making good life decisions.
• Intuition often leads us out of our comfort zone, but that's where growth and success lie.
• Writing down goals, visualizing success, and taking action are key steps in using intuition to create a successful life.
• Negative self-talk and worry can be counterproductive and can be replaced with empowering affirmations and positive questions.
• Society is increasingly recognizing the importance of intuition in decision-making and leadership.

Lynn is an Author, Speaker and Intuitive Advisor who helps people make changes and achieve their goals—both personally and professionally—by following their intuition. You can find here HERE or connect with her on LinkedIn HERE

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST: 

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE 

IG @cpennington55 

FB HERE

ChilledVino HERE

Text me!

Are you mixing your personal and business finances together? We've all been there, but the reality is that things can get messy quick. 

In this conversation, Stephanie Vokral discusses the importance of planning for exiting a business. She emphasizes the need for business owners to work with a certified financial planner and a certified exit planning analyst to ensure a holistic approach. Stephanie explains that it is crucial to start planning for an exit several years in advance, with a minimum of five years but potentially up to 10 years depending on the industry. Stephanie addresses the complexities of selling a business during a divorce and the need for prenuptial or postnuptial agreements to protect business assets.

Takeaways

• Working with a certified financial planner and a certified exit planning analyst is crucial for a holistic approach to exiting a business.
• Planning for an exit should start several years in advance, with a minimum of five years but potentially up to 10 years depending on the industry.
• Keeping clean books and separating personal and business finances is important for maximizing the value of a business.
• Selling a business during a divorce can be complex, and prenuptial or postnuptial agreements can help protect business assets.

Stephanie is a Certified Financial Planner (CFP®) and has extensive training in the areas of investments, risk management, estate planning, tax planning, education planning, and retirement planning. As a financial planner, she answers her clients’ financial questions. How do I not run out of money when I’m older? When should I take Social Security? Can I afford to be my parents’ caregiver or is there a better way? Is my spouse’s divorce proposal a fair settlement to me?

She has also completed a specialized educational program in professional divorce analysis to earn the Certified Divorce Financial Analyst (CDFA®) credential. 

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST: 

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE 

IG @cpennington55 

FB HERE

ChilledVino HERE

Text me!

Are you proactively planning for your financial future? This is a question every women should be asking themselves because the reality is that life throws us curveballs that sometimes we aren't expecting and having a sound and secure financial plan can help soften the blow. 

Today I have Stephanie Vokral  CFP®, AIF®, CDFA® with me.  Stephanie, a wealth manager at Investra, discusses the importance of keeping personal and business financial records separate, as well as the need to plan for life-changing events like death, disability, and divorce. She emphasizes the importance of women building wealth and preparing for their financial future.  

Takeaways

• Keep personal and business financial records separate for better organization and liability purposes.
• Plan for life-changing events like death, disability, and divorce by addressing risk management and having the right financial documents in place.
• Women should prioritize building wealth to secure their financial future, as divorce and widowhood can significantly impact household income.
• Start investing as early as possible and work with a financial planner to understand your risk tolerance and create a diversified investment strategy.

Stephanie is a Certified Financial Planner (CFP®) and has extensive training in the areas of investments, risk management, estate planning, tax planning, education planning, and retirement planning. As a financial planner, she answers her clients’ financial questions. How do I not run out of money when I’m older? When should I take Social Security? Can I afford to be my parents’ caregiver or is there a better way? Is my spouse’s divorce proposal a fair settlement to me?

She has also completed a specialized educational program in professional divorce analysis to earn the Certified Divorce Financial Analyst (CDFA®) credential.

More on Stephanie HERE and connect with her on LinkedIn HERE

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST: 

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE 

IG @cpennington55 

FB HERE

ChilledVino HERE

Text me!

Have you ever had that inner voice inside of you rear it's head pulling you in another direction than where you are currently going? Maybe it's to pursue another job, or start a business, or start being active on social media or start a podcast or maybe it's something in your personal life. Either way, fear is what typically holds us back. And at the end of the day, fear is just a 4 letter word. 

In today's shorty episode, I am here to encourage you that whatever it is that you are being called to do- do it!!! Don't let fear hold you back! 

If you loved this episode, share on social media and tag me. Also, don't forget to subscribe by clicking the button below!

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST: 

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE 

IG @cpennington55 

FB HERE

ChilledVino HERE

Text me!

Have you ever looked into your closet and automatically your mood went south because you feel like you have nothing to wear? Me too!

Today I have a Professional Stylist with me. Estelle Winsett, a former attorney turned entrepreneur and personal stylist for female attorneys, shares her journey of discovering the power of style and its impact on confidence and professional success. She emphasizes the importance of dressing for success, representing yourself online, and building a versatile wardrobe. Estelle's work focuses on empowering women to feel confident and express their professional identity through style.

Takeaways

• The power of style in shaping confidence and professional success
• The importance of representing oneself professionally online
• Building a versatile and empowering wardrobe
• Embracing body positivity and empowering women through style

More on Estelle Winsett HERE and you can connect with her directly on LinkedIn HERE 

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST: 

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE 

IG @cpennington55 

FB HERE

ChilledVino HERE

Text me!

Have you ever wondered about the power behind personal branding? It's one of my favorite topics and one that we dive more into today! 

Marina Byezhanova, the founder of Brand of a Leader, discusses the importance of personal branding and how to establish a personal brand. She emphasizes that personal branding is rooted in introspection and understanding oneself better. By developing a personal brand, individuals can increase opportunities and have more visibility. Marina also distinguishes between a personal brand and a professional brand, highlighting that a personal brand is an expression of who a person is, while a professional brand focuses on what they do. She advises starting the personal branding process with introspection and self-awareness, and recommends choosing one platform to establish a presence before expanding to others. Marina provides insights on creating thought leadership content on LinkedIn and the importance of humanizing one's brand. She suggests outsourcing content creation when it becomes unsustainable for individuals to maintain consistency. 

Takeaways

• Personal branding is a process rooted in introspection and understanding oneself better.
• A personal brand is an expression of who a person is, while a professional brand focuses on what they do.
• Start the personal branding process with introspection and self-awareness.
• Choose one platform to establish a presence before expanding to others.
• Create thought leadership content on LinkedIn and humanize your brand.
• Consider outsourcing content creation when it becomes unsustainable to maintain consistency.

More on Brand of a Leader HERE and you can connect with Marina on LinkedIn HERE 

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST: 

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE 

IG @cpennington55 

FB HERE

ChilledVino HERE

Text me!

Are you a LinkedIn Lurker? If you have created a LinkedIn account, but only log on to look at what other people are doing or scroll.... you my friend are a lurker. 

This episode was recorded to encourage you to start taking action and get active on the platform because there is so much magic happening on LinkedIn! LinkedIn has evolved into a platform for creators to build their personal brand and grow their business. It offers less competition compared to Facebook or Instagram. The visibility on LinkedIn is high, with only 1% of people posting content. The platform has become more than just a professional networking site, with features like LinkedIn Lives and audio events. Engage on LinkedIn by optimizing your profile, connect with others and start liking/commenting on posts. It can lead to so much visibility for you and your business, so what are you waiting for? 

Takeaways

• LinkedIn is no longer just a platform for job seekers and recruiters, but a place for creators and business owners to build their personal brand and grow their business.
• With only 1% of people posting content on LinkedIn, there is less competition compared to other social media platforms.
• LinkedIn offers features like LinkedIn Lives and audio events, making it more than just a professional networking site.

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST: 

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE 

IG @cpennington55 

FB HERE

ChilledVino HERE

Text me!

Are you overwhelmed with trying to figure out how to use social media to grow your business online? Today I have the social media queen and expert Shelby Clement with me! 

Shelby shares her journey from corporate America to entrepreneurship and the importance of authenticity on social media. She emphasizes the need to show up as your authentic self and humanize your brand to set yourself apart. Shelby also discusses her upcoming launch of a membership program that helps businesses post consistent content on social media. She encourages people to embrace imperfection and stop striving for perfection. 

If you own a business and use social media to help promote your offers, services or products this episode is a must listen! 

Takeaways

• Embrace authenticity and show up as your true self on social media to set yourself apart from competitors.
• Humanize your brand by sharing your values, mission, and non-negotiables to connect with your audience.
• Failure and fear are opportunities for growth and pushing yourself outside of your comfort zone.
• Stop striving for perfection and embrace imperfection to be relatable and memorable.
• Trust and collaboration with clients are key to success in marketing and social media management.

Shelby Clement - Louisiana native, wife to a total stud, and momma bear to two little tikes. Oh, and did I mention she's also a kick-ass entrepreneur? She's all about helping small businesses crush it in the social media game.

​So, if you're ready to level up your social media presence, you've come to the right place. Her team is all about killer content, strategic planning, and mad SEO skills. They will make your biz shine online

Register for her webinar HERE
More on SCM Marketing HERE
IG: @itsshelbyclement

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST: 

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE 

IG @cpennington55 

FB HERE

ChilledVino HERE

Text me!

Did you know that I'm the Founder and creator of a wine drinkware product called ChilledVino? Today I share my journey of inventing ChilledVino, my patented wine drinkware product that keeps beverages cold for hours. I talk about the inspiration behind the product and the challenges faced in bringing it to life. I emphasize the importance of having a supportive partner and hiring the right professionals, such as a mechanical engineer, manufacturing partners, marketing companies and a CPA. I also talk through the challenges of what it looked like bringing a product to life in the middle of a pandemic! 

Takeaways

• Creating a product from an idea to physical creation is a challenging and expensive process.
• Having a supportive partner and hiring the right professionals is crucial.
• Prototyping and testing are essential to ensure the functionality and aesthetics of the product.
• Finding a manufacturer and navigating legal contracts can be difficult.
• Dealing with shipping and warehousing issues can present additional challenges.

ChilledVino has been featured in television segments & magazines and I wouldn't change it for the world!  

You can purchase ChilledVino HERE or on Amazon HERE

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

If you are interested in sponsoring the show, send me a DM

ABOUT THE HOST: 

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE 

IG @cpennington55 

FB HERE

ChilledVino HERE