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In today's episode, Rachel Ford Hutman and I talk through her journey in media relations, starting Ford Hutman Media and thriving through brand awareness in the life sciences space.
Rachel Ford Hutman is the Founder and CEO of Ford Hutman Media. With 15+ years of communications experience at leading global PR agencies and a senior comms role at IBM, she created the agency to provide industry-leading media relations and thought leadership to elite life science companies across the globe. Clients range from venture-backed startups to large cap public companies. Rachel started her career as a reporter and excels at working with the media to bring life science stories to life while still making them accessible to stakeholders.
During her career, Rachel has led communications for the world’s biggest therapies and medical technologies of all time, including the first RNAi therapy (Alnylam’s ONPATTRO), the first technology in the world to personalize insulin 24 hrs. a day (Medtronic’s MiniMed 670G), IBM’s AI launch into healthcare (Watson Health), the first therapy for DMD (Sarepta’s EXONDYS 51), and Google’s sister life science company (Verily). She has counseled some of the most well-known health/ technology organizations and developed communications strategies for the world’s biggest brands (Verily, Johnson & Johnson, Medtronic, Pfizer, IBM, Best Buy, Takeda, Sanofi, Shire, Brigham & Women’s, NHS).
Rachel is consistently leveraging her long-standing relationships with global agenda-setting reporters on behalf of clients including CNBC, FOX Business, BBC, AP, Reuters, Bloomberg, The Today Show, Newsweek, Financial Times, Fast Company, TIME, Wired, Forbes, WSJ, NYTs, and key health trades like Modern Healthcare, Becker’s Hospital Review, Digital Health Journal, GenomeWeb, BioWorld, Tech Republic, FierceBiotech, Endpoints, Drug Discovery Today and many more. Rachel also has investor and analyst relations experience that adds to her ability to highlight market dynamics.
Named a Power Woman of San Diego 2020 and PRSA’s PR Professional of the Year in 2011, Rachel has built a reputation for her positive energy, creativity and humor. She received her MA in communications and media studies at San Diego State University and her BA in English/ History from University of Maryland, Baltimore County. Rachel
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ABOUT THE HOST:
Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.
This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.
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